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I could do with a boost

Get boosted rewards and benefits with Vitality Pink 

Boost your rewards and benefits when you buy a qualifying health insurance and life insurance plan.

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We’ve made Vitality rewards even better

If you’re looking to buy both health insurance and life insurance, you could unlock bigger Vitality rewards and extra benefits.

Boosted health and life insurance rewards and benefits 

What Vitality Pink rewards and benefits would I get?

  • Waitrose & Partners

    Up to 40% healthy food cashback, when you get active1.

    This is boosted from up to 25% for single plan members.

  • Vitality American Express® Credit Card

    Up to 2% healthy cashback booster, when you get active2.

    This is boosted from up to 1% for single plan members.

    Representative 32.3% APR variable. Subject to approval. Terms apply. 

  • Cancer Benefit Booster

    Up to six payments of up to £1,000 per month towards your living costs, if you need cancer treatment3.

    This benefit is not available to single plan members.

If you already have health insurance or life insurance with Vitality, log in to Member Zone.

You can add another qualifying plan to unlock Vitality Pink boosted rewards and an extra benefit.

Phone icon Looking for health insurance?

Call us on 0800 779 955
Award-winning health insurance from £1.15 per day
Lines open:
Monday to Friday: 9am - 5pm
Saturday, Sunday and bank holidays: Closed

Get a quote Request a callback
Phone icon Looking for life insurance?

Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines are open:
Monday to Friday: 9am - 5pm
Saturday, Sunday and bank holidays: Closed

*Charged on a monthly basis.

Get a quote Request a callback

Vitality Pink FAQs

You’ll qualify for Vitality Pink if you buy one of each of the following health and life insurance plans:

Health insurance

Life insurance

Any life insurance plan with Vitality Plus benefits.

Further information on Vitality Pink

Earn from 10% to 25% cashback on Waitrose & Partners healthy food.  

If you buy a second qualifying health insurance or life insurance plan, you could get between 15% and 40% cashback.

Each month’s cashback rate is set from your activity points earned in the previous month.

You won’t earn any cashback if you achieved less than 40 activity points in the previous month.

Each month’s healthy cashback booster rate is set from your activity points earned two months' ago.You'll start earning the healthy cashback booster in the third month after it goes live in Member Zone.

You can earn a healthy cashback booster on the first £1,000 of purchases each month. You’ll earn no cashback booster on purchases under £4, when your rate is 0.25%.

VitalityHealth and VitalityLife are trading names of Vitality Corporate Services Limited who, for the purposes of this offer, is acting as a credit broker only and not a lender.

Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London SE1 2AQ.

American Express Services Europe Limited has its registered office at Belgrave House, 76 Buckingham Palace Road, London, SW1W 9AX, United Kingdom. It is registered in England and Wales with Company Number 1833139 and is authorised and regulated by the Financial Conduct Authority.

You can access the benefit if your cancer is covered in both your health and life insurance plan.

You will also need to have Serious Illness Cover as part of your life insurance plan.