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I could do with a boost

Get boosted rewards and benefits with Vitality Pink 

Boost your rewards and benefits when you buy a health insurance and life insurance plan. Qualifying plans1 apply.

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We’ve made Vitality rewards even better

If you’re looking to buy both health insurance and life insurance, you could unlock bigger Vitality rewards and extra benefits.

Already a Vitality member?

If you have health insurance  or life insurance, log in to Member Zone to buy another qualifying plan. Once you become Vitality Pink, you'll be able to access boosted rewards and an extra benefit.

If you’re already Vitality Pink, log into Member Zone to read about your Vitality Pink rewards and benefits.

Boosted health and life insurance rewards and benefits 

What Vitality Pink rewards and benefits would I get?

  • Waitrose & Partners

    Healthy food icon

    Up to 40% cashback (2) on Good Health food, when you get active. This is a boosted rate from up to 25% for Vitality members with one qualifying plan.

    More on Waitrose & Partners

  • Vitality American Express® Credit Card

    Credit card icon

    Up to 2% Vitality healthy cashback booster (3) on the Card, when you get active. This is a boosted rate from up to 1% for Vitality members with one qualifying plan. Representative 42.1% APR variable. Subject to approval. Terms apply. 

    More on the Card

  • Cancer Benefit Booster

    money icon

    Up to six payments of up to £1,500 per month (4) towards your living costs, if you need cancer treatment. This benefit is not available to Vitality members with one qualifying plan.


Looking for health insurance?

Call us on 0330 678 3326

Award-winning health insurance from as little as £1.45 per day*

Lines open:
Monday to Thursday 9am-8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Get a health quote
*Price is based on a 35-year-old living in Peterborough, plan starting 01.02.2024, with Consultant Select hospital option, Full Medical Underwriting, plan excess of £250, and £500 Out-patient benefit. Includes Insurance Premium Tax

Looking for life insurance?

Call us on 0330 678 3328

Award-winning cover and rewards from £5 a month**.

Lines open:
Monday to Thursday: 9am - 8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Get a life quote
**Charged on a monthly basis
Call charge information
Calls to '03' numbers cost no more than a national rate call to a 01 or 02 number, whether from a mobile or a landline. If you get inclusive free calls to local rate numbers with your landline or mobile tariff, calls to '03' numbers will be included.

Further information on Vitality Pink

(1) Qualifying plans

You’ll qualify for Vitality Pink if you are an adult member and you have one of each of the following health and life insurance plans:

Health insurance
Any private health insurance plan.

Business health insurance
Any small business health insurance plan.

Any corporate health insurance plan or trust scheme administered by Vitality, with Vitality Plus benefits.

Life insurance
Minimum monthly premiums apply.

To qualify, you’ll need to have Vitality Plus. To get Vitality Plus, you'll need to:
• Pay at least £45 a month for an individual plan, or £60 a month for a joint plan and;
• Add Optimiser onto your life insurance plan for an extra £4.75 a month.

(2) Waitrose & Partners

Earn from 10% to 25% cashback on Waitrose & Partners healthy food.  

If you buy a second qualifying plan, you could get between 15% and 40% cashback.

Each month’s cashback rate is set from your activity points earned in the previous month.

You won’t earn any cashback if you achieved less than 40 activity points in the previous month.

(3) Vitality American Express Credit Card

You’ll get up to 2% as a Vitality healthy cashback booster if you are Vitality Pink.

Each month's Vitality healthy cashback booster rate is set from activity earned two months prior. You can start earning healthy cashback three months after we've activated your Card in Member Zone.

You can earn a healthy cashback booster on the first £1,000 of purchases each month. You’ll earn no cashback booster on purchases under £4, when your rate is 0.25%.

VitalityHealth and VitalityLife are trading names of Vitality Corporate Services Limited who, for the purposes of this offer, is acting as a credit broker only and not a lender. Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London SE1 2AQ.

Exclusive lender is American Express Services Europe Limited. American Express Services Europe Limited has its registered office at Belgrave House, 76 Buckingham Palace Road, London, SW1W 9AX, United Kingdom. It is registered in England and Wales with Company Number 1833139 and is authorised and regulated by the Financial Conduct Authority.

(4) Cancer Benefit Booster

You can access the benefit if your cancer is covered in both your health and life insurance plan.

You will also need to have Serious Illness Cover as part of your life insurance plan.