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Optimise your life insurance plan

Get discounted premiums when you add Optimiser to your plan.

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What is Optimiser and what do you get with it? 

When you buy life insurance with us, you can add on Optimiser to your plan for no extra cost. This will get you: 

How you could keep your premiums lower

  • Step 1:


    Buy a life insurance plan with us and add on Optimiser.

  • Step 2:


    Track your health and activity to get Vitality points. The more points you earn, the higher your Vitality status. Start at Bronze, and make your way to Silver, Gold and then Platinum.

  • Step 3:


    The higher your Vitality status, the lower you could keep your premiums.

Get even bigger and better rewards

Want to access the full range of Vitality partners and rewards? Take these steps:
  1. Buy a life insurance plan and add on Optimiser
  2. Have a monthly premium of at least £45 for a single plan, or at least £60 for a joint plan
  3. Pay a monthly fee of £4.75 and get Vitality Plus
  4. This will get you access to all partners and rewards, like Apple Watch and Waitrose & Partners.
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