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Active Rewards

Waitrose & Partners

Waitrose & Partners

Waitrose & Partners

Up to 40% cashback when you get active

On Good Health products, excluding beverages

Coronavirus update

Please visit Waitrose & Partners' website for their latest coronavirus update and impacts.

Healthy food is more rewarding

Eating well is a key ingredient in being healthy. To help make it easier and more rewarding to take the good food option, we'll reward you with cashback on healthy food.

Join Vitality on an eligible plan and you could get up to 25% cashback on selected Waitrose & Partners Good Health products (excluding beverages) when you get active.

Get a second eligible health or life insurance plan, and receive a Vitality Pink boost, with up to 40% cashback.

Get a quote

All it takes is a few minutes to get a quote online.

Get active. Receive cashback.

Vitality encourages you to lead a healthier lifestyle and rewards you for doing so.

When you buy an eligible health or life insurance plan from Vitality and track your activity on the Vitality Member app, you can earn Vitality activity points.

The more activity points you earn, the better your cashback rate with Waitrose & Partners on selected Good Health products.

You’ll be able to earn cashback on up to £100 of healthy food spend a month, or £200 for joint plans or family plans when shopping online or in-store.

Support child nutrition 

We’ve teamed up with Unicef, the world’s leading children’s organisation, to provide life-saving food to children in southern and eastern Africa. All while saving you up to 25% cashback on selected Waitrose & Partners Good Health products.

When you link your Waitrose & Partners account to Vitality and place your first order, we’ll donate one day’s worth of nutrition to Unicef. This means three packs of life-saving food for a severely malnourished child. Read more in the Member Zone.

How activity points turn into cashback

We’ll give you between 10% and 40% cashback, depending on your activity levels in the previous month and the number of eligible plan you hold with Vitality.

Monthly Activity Points Cashback rate for ONE eligible plan Cashback rate for TWO eligible plans
0 - 39 0% 0%
40 - 79 10% 15%
80 - 119 15% 20%
120 - 159 20% 30%
160+ 25% 40%
Waitrose & Partners Good Health products

What is a Good Health product?

Waitrose & Partners guarantee that every product carrying the Good Health label provides a clear nutritional benefit, helping you to get the vitamins, minerals and healthier fats that are important as part of a balanced, healthy diet.

Good Health products must also meet strict criteria based on current government guidelines for fat, saturated fat, added sugar and salt – so you won’t see any red traffic lights, aside from where the fats and sugars are naturally occurring, such as in nuts or dried fruit.

The Vitality cashback reward is available on all food products in the Waitrose & Partners Good Health range. All drinks in the Good Health range, with the exception of milk and milk substitutes, are excluded.

Learn more about Good Health products on the Waitrose & Partners website.

Frequently asked questions

Here are a few of the questions we’ve answered for our members

Do I need to have a Waitrose & Partners account set up?

Yes, to receive the cashback reward you’ll need to sign up for a myWaitrose account and let us know your myWaitrose membership number, so we can link it to your Vitality account.

Don’t have a Waitrose & Partners account? Sign up here.

Do Waitrose & Partners deliver to my area?

Waitrose & Partners offer a delivery service across England, Scotland and Wales. To find out if Waitrose & Partners can deliver to your area, visit their Branch Finder page.

Does the cashback apply to delivery charges? 

The cashback reward does not apply to delivery charges and only applies to food items from the Waitrose & Partners Good Health Range.

There is a £40 minimum online spend to qualify for Waitrose & Partners free delivery.

Do I earn Vitality points for my healthy food shop?

You cannot earn Vitality points for buying healthy food at Waitrose & Partners.

Find out more about the other ways you can earn Vitality Points.

Important information

Cashback varies depending on how many Vitality activity points you earn each month and the number of eligible plans you have.

You can get up to 25% off selected Waitrose & Partners Good Health products if you join Vitality on one of these eligible plans:
  • Any personal health insurance plan with a minimum monthly premium of £35 or more
  • Any business health insurance excluding Vitality at Work or Vitality at Work Enterprise
  • Any corporate health insurance plan or Healthcare Trust with Vitality Plus
  • Any life insurance plan with Vitality Plus with a minimum monthly premium of £45 or more (excluding any fees for Vitality Plus).
You can get up to 40% off selected Waitrose & Partners Good Health products if you have:
  • Any eligible health insurance plan listed above
  • A life insurance plan with Vitality Plus.

Terms and conditions

For the full terms and conditions for the Waitrose & Partners reward please click here or visit the Vitality Member Zone.

All information is correct as at June 2020.

Phone icon Looking for health insurance?

Call us on 0800 779 955
Award-winning health insurance from £1.15 per day
Lines open:
Monday to Thursday: 9am to 7.45pm
Friday: 9am to 5pm
Saturday: 9.30am to 2pm

Get a quote Request a callback
Phone icon Looking for life insurance?

Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 8am to 9pm
Friday: 8am to 7pm
Saturday: 9am to 5pm
Sunday: Closed
*Charged on a monthly basis.

Get a quote Request a callback