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Up to 40% cashback on Good Health food with Waitrose & Partners

Join Vitality on a qualifying plan and you could get up to 25% cashback on selected Good Health products. Get a second qualifying health or life insurance plan, for a Vitality Pink boost, with up to 40% cashback. A monthly spend cap will apply.
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Get active to earn cashback on Waitrose & Partners Good Health food

Eating well is a key ingredient in being healthy. To make it easier and more rewarding to take the good food option, we'll reward you with cashback on healthy food. Get active and track your activity with a qualifying health or life insurance plan, and get up to 25% cashback. But, if you have both a qualifying health and life insurance plan, you can get up to 40% cashback.

You’ll be able to earn cashback on up to £100 of healthy food spend a month, or £200 for joint plans or family plans when shopping online or in-store.

As a thank you for signing up, we’ll also donate to Unicef. Link your myWaitrose account to Vitality and when you place your first order, we'll donate one day’s worth of nutrition.

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Waitrose & Partners

How does the Waitrose & Partners reward work?

  •  Join Vitality


    Buy a qualifying health insurance or life insurance plan, or both.

  • Log into Member Zone


    Register for Member Zone and complete a Health Review. Then link your device to the Vitality Member app to earn Vitality points.

  • Get rewarded


    Sign up to this reward via Member Zone. Then link your myWaitrose account and get active to earn cashback on Good Health food.

Vitality Pink

The more you have with us the better it gets

When you buy qualifying health insurance and life insurance, plans, we boost your rewards and give you an extra benefit. We call this Vitality Pink.

One of the rewards we boost is cashback on Waitrose & Partners Good Health food.

We boost your healthy food cashback from up  to 25% to up to 40%, when you get active. Qualifying plans and a monthly spend cap will apply.
Pink square with pink written in the middle

Looking for health insurance?

Call us on 0808 273 2371

Award-winning health insurance from as little as £1.45 per day*
Lines open:
Monday to Thursday 9am-8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Get a health quote
*Price is based on a 35-year-old living in Peterborough, plan starting 01.02.2024, with Consultant Select hospital option, Full Medical Underwriting, plan excess of £250, and £500 Out-patient benefit. Includes Insurance Premium Tax

Looking for life insurance?

Call us on 0808 159 2053
Award-winning cover and rewards from £5 a month**.
Lines open:
Monday to Thursday: 9am - 8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

**Charged on a monthly basis.

Get a life quote Request a life callback

Waitrose & Partners FAQs

You’ll qualify for the Waitrose & Partners Active Reward if you are an adult member and you have one of the following Vitality plans:

Health insurance
Any private health insurance plan.

Business health insurance
Any small business health insurance plan.
Any corporate health insurance plan or trust scheme administered by Vitality, with Vitality Plus benefits.

Life insurance
Any life insurance plan with Vitality Plus benefits. In addition, the total premiums of all life plans on which you are a member must be at least £45 per month, excluding any fee paid for Vitality Plus.

Yes. Please read the Waitrose & Partners terms and conditions before buying a Vitality product.

Vitality members with one qualifying plan
We’ll give you between 10% and 25% cashback on Good Health food products if you achieve:

  • 0-39 monthly activity points: 0%
  • 40-79 monthly activity points: 10%
  • 80-119 monthly activity points: 15%
  • 120-159 monthly activity points: 20%
  • 160+ monthly activity points: 25%

Vitality members who are Vitality Pink with two qualifying plans
We’ll give you between 15% and 40% cashback on Good Health food products if you achieve:

  • 0-39 monthly activity points: 0%
  • 40-79 points per month: 15%
  • 80-119 points per month: 20%
  • 120-159 points per month: 30%
  • 160+ points per month: 40%
Yes, you’ll need to sign up for a myWaitrose account. Then let us know your myWaitrose membership number, so we can link it to your Vitality account.
Waitrose & Partners offer a delivery service across England, Scotland and Wales. To find out if Waitrose & Partners can deliver to your area, visit their Branch Finder.
This cashback reward does not apply to delivery charges. It only applies to food items from the Waitrose & Partners Good Health range.  There will be a small charge for picking, packing and delivering orders placed from Thursday 9 September. This charge is already in place in selected Waitrose stores. The charge will be made clear on the delivery slot booking page and will be added automatically to your total at the checkout once you have reserved a delivery slot. You can check Waitrose & Partners’ website for their latest order delivery charges.
Yes. There is a £40 minimum spend for online orders.

Waitrose & Partners guarantee that Good Health labelled products provide a clear nutritional benefit. They give you the  vitamins, minerals and healthier fats you need for a healthy, balanced diet. All Good Health products meet government guidelines for:

  • fat
  • saturated fat
  • added sugar and
  • salt.

You won’t see any red traffic lights unless they are natural fats or sugars, such as in nuts or dried fruit. You can earn Vitality healthy food cashback on all food products in the Good Health range. All drinks in the Good Health range, except for milk and milk substitutes, are not included. You can learn more about Waitrose & Partners Good Health products on their website.


More Active Reward partners

Get active. Get rewarded.

  1. Our partners
  • Apple Watch®

    Get active. Get rewarded with Apple Watch. Available with qualifying health and life insurance plans.
  • Caffè Nero

    Get active to earn weekly drinks and food rewards. Terms apply.
  • ODEON and Vue

    Get active to earn a regular cinema ticket.
  • Vitality American Express® Credit Card

    Get active to get American Express and Vitality benefits on the Card. Terms apply.