About us
Moving forward with Vitality.
Who we are
Here at Vitality UK, we’re all about keeping you healthy and happy. That’s why we offer health insurance and life insurance that reward you for making positive lifestyle choices.
As an organisation, we have an unshakeable core purpose running through everything we do: To make people healthier and to enhance and protect their lives.
It’s a uniquely positive way to offer financial services. One where helping you stay in good physical and mental health matters to us as much as keeping you and your loved ones safe.
How we're transforming insurance
We call this Shared Value Insurance.
Healthier people. Healthier planet
Our belief in Shared Value applies equally to our efforts to help create a more sustainable future. That’s why we and our parent group Discovery are committed to:
That’s why we and our parent group Discovery are committed to:
- Publishing our Group Net Zero transition plan by the end of 2025
- Incentivising one billion healthy activities a year by 2030
- Reaching Net Zero by 2050 or earlier
The key to what we do
The programme is scientifically designed to encourage and reward people for having good lifestyle habits – being active, eating healthily and maintaining good mental health.
A programme proven to work
As a result, research shows that our members:
- increase their physical activity by 13% on average, after just one year.1
- have 28% lower healthcare costs if they’re highly engaged members.1
- could extend their life expectancy by up to 5 years by getting active.2
On top of the health benefits, our members can also enjoy other rewards. For example, in 2023, we gave over £82 million in rewards and lower premiums to members as a result of rewards from the Vitality Programme.1
Protecting people worldwide
Our parent company is Discovery Limited, the multinational financial services organisation.
We currently operate in 41 markets, protecting over 42 million lives worldwide.
A thought leader in behaviour change
Its work focuses on how to create healthier, more productive workforces; and more generally, how to help people live more years in good health.
"Make people healthier and to enhance and protect their lives
"At Vitality, our core purpose - to make people healthier and to enhance and protect their lives - is at the heart of everything we do as an organisation. And it is more relevant now than ever before."
Neville Koopowitz, Group CEO of Vitality UK.
Ready to get an insurance quote?
Looking for health insurance?
Call us on 0330 678 3326. Award-winning health insurance from as little as £1.45 per day*
Looking for life insurance?
Call us on 0330 678 3328. Award-winning cover and rewards from £5 a month**.
Lines open:
Monday to Thursday 9am-8pm, Friday 9am-6pm,
Closed: Saturday, Sunday and bank holidays.
*Price is based on a 35-year-old living in Peterborough, plan starting 01.02.2024, with Consultant Select hospital option, Full Medical Underwriting, plan excess of £250, and £500 Out-patient benefit. Includes Insurance Premium Tax
**Charged on a monthly basis
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Sources
2 Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates.