Vitality Research Institute
Delivering product innovation through user research and experimentation

Who we are
We’re a research unit dedicated to developing the science of behaviour change.
To do this, we conduct real-world experiments that test the latest technologies, health solutions, and behavioural frameworks in order to develop products that support businesses, individuals, and society.
This ensures that what we do is consistent with our Shared Value business model.
Our most recent research
How shifts in remote behaviour affect employee wellbeing
Adapting remote work policies to address employee specific work-life situations can result in increased wellbeing and productivity.
Volunteering improves employee health and organisational outcomes
Volunteering enables bonding with co-workers and enhanced identification with employers.Employee-sponsored health and wellbeing programmes can improve employee health
Study highlights limited awareness and use of these interventions, particularly among higher-risk employees, presenting opportunities for employers and policymakers.Physical activity and diet are key to maximising the number of years lived in good health
Life expectancy has increased over the last century, although not all those extra years are lived in good health. Here we address the growing gap between length and quality of life.Vitality Active Rewards with Apple Watch increased and sustained levels of activity
The benefit produced a 34% increase in physical activity levels of Vitality members, sustained over a 6-month follow up period.Explore more of our research
Physical activity study
RAND Europe
Workplace health design study
University of East Anglia
Productivity study
University of Cambridge: Judge Business School
Social context study
University of East Anglia
Vitality Active Rewards study
Vitality Research Institute
Vitality Research Institute
Working with academics from
- RAND Europe
- Stanford Graduate School of Business
- Stanford Medicine
- UCLA Anderson School of Management
- University of Cambridge Judge Business School
- University of East Anglia
Publishing our work in
- British Journal of Management
- BMJ Journals
- International Journal of Environmental Research and Public Health
- Journal of Occupational and Environmental Medicine
- MIT Sloan Management Review
- RAND Europe