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Vitality Research Institute

Delivering product innovation through user research and experimentation

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Who we are

We’re a research unit dedicated to developing the science of behaviour change.

To do this, we conduct real-world experiments that test the latest technologies, health solutions, and behavioural frameworks in order to develop products that support businesses, individuals, and society.

This ensures that what we do is consistent with our Shared Value business model.

Our most recent research

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in collaboration with Judge business school, university of cambridge

How shifts in remote behaviour affect employee wellbeing

Adapting remote work policies to address employee specific work-life situations can result in increased wellbeing and productivity.

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In collaboration with stanford university

Volunteering improves employee health and organisational outcomes

Volunteering enables bonding with co-workers and enhanced identification with employers.

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Meditation eyes closed
In collaboration with Stanford UniversiTy

Employee-sponsored health and wellbeing programmes can improve employee health

Study highlights limited awareness and use of these interventions, particularly among higher-risk employees, presenting opportunities for employers and policymakers.

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Assisting elderly person to walk
Vitality Research Institutere Title

Physical activity and diet are key to maximising the number of years lived in good health

Life expectancy has increased over the last century, although not all those extra years are lived in good health. Here we address the growing gap between length and quality of life.

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man-checking-watch
Vitality Research Institute

Vitality Active Rewards with Apple Watch increased and sustained levels of activity

The benefit produced a 34% increase in physical activity levels of Vitality members, sustained over a 6-month follow up period.

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Explore more of our research

Physical activity study

RAND Europe

We carried out this study out with RAND Europe and researchers from the University of Birmingham. It looks at how an increase in physical activity can benefit the global economy.

Workplace health design study

University of East Anglia

This article looks at how companies’ wellbeing strategies affect employee health and wellbeing. We carried out the study in collaboration with University of East Anglia researchers.

Productivity study

University of Cambridge: Judge Business School 

A publication with researchers at the University of Cambridge and RAND that determines how health, job, and organisational factors impact employee productivity.

Social context study

University of East Anglia

This study, conducted in collaboration with University of East Anglia researchers, examined the relationship between workplace wellbeing programs and co-worker relationships.

Vitality Active Rewards study

Vitality Research Institute

This published study assesses the impact of Vitality's Active Rewards programme on the physical activity levels of Vitality members.

Vitality Research Institute

Businesses recognise the benefits of a healthier workforce but employee expectations for more tailored health and wellbeing support are increasing. We worked with CBI Economics to better understand the perspective of c-suite execs on their experience of hybrid working and gathered insights on expectations of workers across the UK.

Working with academics from

  • RAND Europe
  • Stanford Graduate School of Business
  • Stanford Medicine
  • UCLA Anderson School of Management
  • University of Cambridge Judge Business School
  • University of East Anglia

Publishing our work in

  • British Journal of Management
  • BMJ Journals
  • International Journal of Environmental Research and Public Health
  • Journal of Occupational and Environmental Medicine
  • MIT Sloan Management Review
  • RAND Europe