Life insurance that makes life better
Protect you and your family and get rewarded when you look after your health. Prices from £8 a month.
You can count on us to keep you covered
What is life insurance?
Life insurance gives your loved ones a lump sum when you pass away or if you’re diagnosed with a terminal illness.
Consider a life insurance policy if you have children or loved ones who are financially dependent on you.
They can use the money for anything, like paying off your mortgage and funeral costs.
Not sure if this is what you need? You may be interested in:
Income protection
Pays you a monthly income if you get sick or injured and can’t work.
Serious illness cover
Get a lump sum if you’re diagnosed with a serious illness like cancer.
Why our life cover can be a life saver
We can help you protect your loved ones and live a longer, healthier life.
Get up to 40% off premiums
The healthier you are, the lower your premiums stay
Stay healthy with top rewards
Like a gym membership, spa breaks and coffee
Be protected for life
And boost cover later, like if you buy a house or have a child
Live with peace of mind
We paid 99.6% of life cover claims in 2021 (Vitality Claims Report, 2021)
Get up to 2 months' premiums back
Earn money back when you get active on a new health or life insurance plan. Qualifying plans only. Maximum payment applies to Life plans, minimum monthly premiums, terms and conditions apply. Offer running 1 July to 30 September 2022.
Your benefits and rewards
Enjoy regular rewards from top brands. Just for looking after your health.
How does life insurance work?
It's not as scary as it sounds.
What are the different types of life insurance?
There are two types of life insurance policies - term life insurance and whole of life insurance.
The most popular and cheaper of the two is term life insurance, which covers you for between five and 70 years. If you pass away within the policy term, your loved ones get a lump sum.
Whole of life insurance lasts your whole life so your family get a guaranteed lump sum. The policy only ends when you pass away, so the monthly premiums are more expensive.
How much money should you leave your family?
Have a think about how much:
- Is left to pay off on your mortgage
- Other debts you need to pay off, like credit cards and loans
- Money you’d need for childcare or education
- Money your family may need to cover your funeral
How much does life insurance cost?
How much you pay for life insurance depends on things like:
- How much cover you need e.g. to cover a mortgage or school fees
- Your health and lifestyle, including previous conditions or smoking
- Whether you have a high-risk job such as a firefighter
Our life insurance starts from £8 a month and you get up to 40% off your premiums in the first year.
Keep that great discount every year when you stay active.
Important policy documents
Life insurance plan summary (PDF 108KB)
Life insurance plan terms and conditions (PDF 282KB)
