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Private health insurance that rewards you for being healthy

Apple Watch Offer From £29 upfront for Apple Watch Series 3 GPS or Apple Watch Nike+ Series 3 GPS. Nothing more to pay if you stay active with Vitality. Minimum monthly premiums and T&Cs apply*.
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Why choose VitalityHealth?

VitalityHealth makes it easy to get fast access to high quality care, with rewards for getting active.

   Five Star Defaqto Rating for Individual PMI  

  • Comprehensive cover

    Award-winning cover with fast referrals into a consultant.

  • Flexible cover choices

    Our Cover Options give you control over your plan and your costs.

  • Healthy rewards

    The healthier you get, the bigger the rewards and the more you can save.


Award-winning health insurance


Private health insurance gives you and your family the peace of mind that comes with knowing you can get fast access to high-quality treatment when you need it, where you want it.


For example, you can download our Vitality GP app (available for iOS 8 or above, or Android 5 or above) and get video consultations with a private GP in only 48 hours and, if you need treatment, you could get an immediate referral to a consultant. Private healthcare also gives you the flexibility and freedom to fix appointments and treatment dates – making it easier to fit in to a busy work schedule. Plus, you get access to high-quality care and private rooms in a clean, relaxing, peaceful environment to help you recover as quickly as possible.


Our comprehensive Core Cover offers completely joined-up private healthcare. That’s because with our Vitality GP service you have 24/7 access to a private GP helpline, private GP video consultations within 48 hours including Saturday mornings, direct referrals to a consultant, private prescriptions and more. All delivered entirely within the private sector, without the need to wait for a referral from your GP.

All our plans include Consultant Select giving you complete peace of mind, by putting your treatment in the hands of the consultants. When you need a referral, we leave our expert medical partners Alliance Surgical - an independent doctor-owned organisation – to choose the best consultant for you, based entirely on your medical needs. However, if you want to be treated at a particular hospital, you can also select a hospital list to add to your plan.

You can personalise your plan with a range of Cover Options to suit your budget without compromising on care and, because encouraging wellness is a part of everything we do, we also make it cheaper and easier to get healthy with rewards for being active.

Core Cover includes

Our Core Cover gives you private GP video consultations within 48 hours and a Full Cover Promise. Plus, it helps keep you healthy, because we reward you for getting active.
  • In-patient and day-patient treatment

    Full Cover for hospital fees, consultants fees and diagnostic tests as well as out-patient surgical procedures..

  • Extended Cancer Cover

    Covers all eligible costs associated with the condition once diagnosed, without putting limits on the use of biological, hormone or bisphosphonate therapy.

  • Vitality GP

    Offers 24/7 access to a private GP helpline, video consultations within 48 hours; up to £100 towards private prescriptions and minor diagnostic tests.

  • Vitality Care

    Our team of medical professionals and trained case managers ready to offer help and advice, whenever you need them.

  • Home Nursing

  • NHS Hospital Cash Benefit

  • Private Ambulance

  • Pregnancy Complications

  • Oral Surgery

  • Childbirth Cash Benefit

  • Parent Accommodation

  • Weight Loss Surgery

  • Corrective Surgeries

  • Talking Therapies

  • Rehabilitation

Healthy living and rewards partners

Apple Watch with Vitality health insurance

To help Vitality members get active and earn rewards for doing so - Vitality Active Rewards with Apple Watch. 

This benefit is unique to Vitality and partners us with Apple Watch, the world’s most popular smartwatch. 

Find out more

Vitality GP

The doctor in your phone

The Vitality GP app – included in our Core Cover – lets you book a video consultation with one of our private GPs within 48 hours, including evenings and Saturday mornings. The Vitality GP can also refer you straight to a consultant. You get up to £100 towards private prescriptions and minor diagnostic tests, too.
Explore Vitality GP

Healthy living and rewards partners

50% off monthly gym membership and no joining fee if you join by 28 February.

No joining fee offer is valid 01.01.2018 to 28.02.2018 inclusive at participating Virgin Active, Nuffield Health Fitness & Wellbeing or David Lloyd Clubs. Minimum monthly premiums and terms and conditions apply.
Learn more

Making kids healthier and happier

We’ve teamed up with one of the world’s most iconic family brands on a shared mission to help families lead a healthier lifestyle.

Help your children get more active, eat well and develop healthy habits – and have lots of fun along the way, inspired by some of Disney’s most famous stars!
Explore Vitality Healthy Kids

Connect and save

Track your activity and earn rewards

Choose an eligible activity tracking device or app and link it to Vitality to earn Vitality points for getting active. To give you a helping hand, we also offer discounts on Polar and Garmin devices.

As you get active, you can earn weekly rewards from Starbucks and Cineworld or Vue.

Explore activity tracking

Our reward partners

Our Vitality partners give you discounts and cashback to help you understand and improve your health and reward you when you do.
Virgin Active Logo in WhiteCineworld and Vue white logosBritish Airways white logoStarbucks white logoChampneys white logo
Polar white logoWeightwatchers white logoEvans Cycles white logoLloyds Pharmacy white logoGarmin white logo
See all our partners
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Award-winning health insurance from £1.15 per day.

Get a quote
Phone icon Call us on 0800 779 955

Or ask for a callback and we’ll get in touch at a time to suit you.
Lines are open:
Monday to Thursday: 9am – 7.45pm
Friday: 9am – 5pm
Saturday: 9.30am – 2pm

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*Important Information

Available with VitalityHealth Personal Healthcare plans with a minimum monthly premium of £35; VitalityHealth Business or Corporate Healthcare plans with the benefit of Vitality Plus. Applies to selected Apple Watch Series 3 GPS and Apple Watch Nike+ Series 3 GPS only. Initial upfront payment will vary depending on the model. Over 18s only. A credit check and eligibility criteria applies. Credit subject to status. 0% APR. Variable Direct Debit for 24 months. Unavailable in Isle of Man and Channel Islands. Monthly payments depend on your level of activity and could be between £0 and £12.50. Exclusive lender is PayBreak Limited. Vitality Corporate Services Limited acts as a credit broker and is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London SE1 2AQ. View the full terms and conditions