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Private health insurance that rewards you for being healthy

As well as protecting you when things go wrong, it also helps you lead a healthier life - meaning you don't have to claim to be able to benefit.
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Why choose VitalityHealth?

Start-to-finish private healthcare with rewards for getting active.


  • Comprehensive cover

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    Award-winning cover with private GP video consultations and fast referrals into a consultant.

  • Completely flexible plans

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    Our Cover Options give you control over your plan and your costs.

  • Consultant Select

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    The right medical expert. Chosen by the medical experts.

  • Healthy rewards

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    The healthier you get, the bigger the rewards - and the more you can save.


Award-winning health insurance


Private health insurance gives you and your family the peace of mind that comes with knowing you can get fast access to high-quality treatment when you need it, where you want it.


Private healthcare gives you fast access to treatment. For example you can download our Vitality GP app (available for iOS 8 or above, or Android 5 or above) and get video consultations with a private GP in only 48 hours and, if you need treatment, you could get an immediate referral to a consultant. Private healthcare also gives you the flexibility and freedom to fix appointments and treatment dates – making it easier to fit in to a busy work schedule. Plus, you get access to high-quality care and private rooms in a clean, relaxing, peaceful environment to help you recover as quickly as possible.


Our comprehensive Core Cover offers completely joined-up private healthcare. That’s because with our Vitality GP service you have 24/7 access to a private GP helpline, private GP video consultations within 48 hours including Saturday mornings, direct referrals to a consultant, private prescriptions and more. All delivered entirely within the private sector, without the need to wait for a referral from your GP.

All our plans include Consultant Select giving you complete peace of mind, by putting your treatment in the hands of the consultants. When you need a referral, we leave our expert medical partners Alliance Surgical - an independent doctor-owned organisation – to choose the best consultant for you, based entirely on your medical needs. However, if you want to be treated at a particular hospital, you can also select a hospital list to add to your plan.

Our Full Cover Promise means you don’t have to worry about shortfalls as we promise to pay all consultants and anaesthetists fees for in-patient and day-patient treatment, as long as the treatment is eligible on your plan and the consultant is recognised by us.

You can personalise your plan with a range of Cover Options to suit your budget without compromising on care and, because encouraging wellness is a part of everything we do, we also make it cheaper and easier to get healthy with rewards for being active.

Core Cover includes

Our Core Cover gives you private GP video consultations within 48 hours and a Full Cover Promise. Plus, it helps keep you healthy, because we reward you for getting active.
  • Vitality GP

    Offers 24/7 access to a private GP helpline, video consultations within 48 hours; up to £100 towards private prescriptions and minor diagnostic tests.

  • In-patient and day-patient treatment

    Full Cover for hospital fees, consultants fees and diagnostic tests as well as out-patient surgical procedures..

  • Extended Cancer Cover

    Covers all eligible costs associated with the condition once diagnosed, without putting limits on the use of biological, hormone or bisphosphonate therapy.

  • Vitality Care

    Our team of medical professionals and trained case managers ready to offer help and advice, whenever you need them.

  • Home Nursing

  • NHS Hospital Cash Benefit

  • Private Ambulance

  • Pregnancy Complications

  • Oral Surgery

  • Childbirth Cash Benefit

  • Parent Accommodation

  • Weight Loss Surgery

  • Corrective Surgeries

  • Talking Therapies

Flexible Cover Choices

Boost Core Cover with flexible Cover Options

Everyone’s needs and budgets are different, so you can choose from a range of Cover Options to create a plan that is just right for you.
View Cover Options

Vitality GP

The doctor in your phone

The Vitality GP app – included in our Core Cover – lets you book a video consultation with one of our private GPs within 48 hours, including evenings and Saturday mornings. The Vitality GP can also refer you straight to a consultant. You get up to £100 towards private prescriptions and minor diagnostic tests, too.
Explore Vitality GP

Connect and save

Track your activity and earn rewards

Choose an activity tracker or download our free app and link it to the Vitality Member Zone to earn Vitality points for getting active. To give you a helping hand, we also offer discounts on Polar and Garmin devices.

As you get active, you can earn weekly rewards from Starbucks and Cineworld or Vue.

Explore activity tracking

Healthy living and rewards partners

Apple Watch with Vitality health insurance

To help Vitality members get active and earn rewards for doing so we’re pleased to announce - Vitality Active Rewards with Apple Watch. 

This benefit is unique to Vitality and partners us with Apple Watch Series 2, the next generation of the world’s most popular smartwatch. 

Learn more

Our reward partners

Our Vitality partners give you big discounts to help you understand and improve your health and reward you when you do.
Virgin Active Logo in WhiteCineworld and Vue white logosBritish Airways white logoStarbucks white logoChampneys white logo
Polar white logoWeightwatchers white logoEvans Cycles white logoLloyds Pharmacy white logoGarmin white logo
See all our partners
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Award-winning health insurance from £1.10 per day.

Get a quote
Phone icon Call us on 0800 779 955

Or ask for a callback and we’ll get in touch at a time to suit you.
Lines are open:
Monday to Thursday: 9am – 7.45pm
Friday: 9am – 5pm
Saturday: 9.30am – 2pm

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