
Our awards
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At Vitality, we take pride in everything we do
We could be speaking to a customer in our call centres or designing a new type of cover. Either way, we make sure we offer the best possible service and products for our customers. And we’ve won a range of awards for our health insurance, life insurance and investment plans to prove it too.Our most recent awards
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Health Insurance Awards
Best Individual Protection Provider, 2020
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Health Insurance Awards
Best Marketing & Sales Support for Advisers, 2020
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MoneyFacts Awards
Best Critical Illness Cover Provider, 2020
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MoneyFacts Awards
Best Private Medical Insurance, 2020
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UK Customer Experience Awards
Overall Winners, 2020
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Cover Customer Care Awards
Health & Wellness Group Individual, 2019
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Cover Excellence
AwardsIndividual Private Medical Insurance, 2019
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Top Companies for Customer Service Awards
Top 50 Companies, First Place Overall, 2019
14 years of 5 Star ratings from Defaqto
- Defaqto 5 star 2006 - 2020 – Critical Illness Cover
- Defaqto 5 star 2009 - 2020 – Income Protection
- Defaqto 5 star 2012 - 2020 – Individual PMI
- Defaqto 5 star 2012 - 2020 – Group PMI
- Defaqto 2020 Gold Rated Service – Pension Service.

Call us on 0800 779 955
Award-winning health insurance from £1.15 per day
Lines open:
Monday to Thursday 9am-6pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 9am - 7pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed
*Charged on a monthly basis.