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Get a health quote in minutes
5 Star Defaqto rated health insurance, with rewards for healthy living. From £1.45 a day.

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Health insurance cover

Health insurance

Our core health cover

Vitality GP

CBT and counselling

In-patient treatment

Cancer cover

Menopause support
Cover options and offers

Health insurance cover options

Worldwide travel insurance

Optical, dental and hearing insurance

Control your Vitality costs

Business health insurance

Health insurance guides

Apple Watch offer
Health insurance
Get a life quote in minutes
5 Star Defaqto rated life insurance, with rewards for healthy living. From £5 a month.

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Life insurance cover

Life insurance

Whole of life insurance

Term life insurance

Joint life insurance

Over 50s life insurance

Family life insurance

Accident and Fracture Cover
Cover options and offers

Serious illness cover

Income protection insurance

Mortgage protection insurance

Apple Watch offer

Life insurance guides
Life insurance
How the Vitality Programme works
Looking to get healthier or feel less stressed? Whatever your reason for making a change, we’ve got the benefits and rewards to help you on your way.

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Partners by category

Activity tracking

Cinema

Health checks

Healthy eating

Gym and fitness

Mindfulness

Travel
Popular rewards

Vitality rewards

Apple Watch

Garmin

Nuffield Health Gyms

PureGym

Virgin Active

All partners
Rewards
Vitality points question?
Find out how to recover any Vitality points that are missing from your statement or submit evidence of your health appointments to get Vitality points.

Go to missing points guide Submit evidence
Product support

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Health insurance support

Life insurance support

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Vitality Programme support

All Vitality support
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Member Zone and app guide

Member service update

Cost of living support

Apple Watch support

Activity tracker support

Health conditions

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Support

Health insurance

Get a health quote in minutes

5 Star Defaqto rated health insurance, with rewards for healthy living. From £1.45 a day.

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Get a health quote How to make a claim

Health insurance cover

Cover options and offers

Life insurance

Get a life quote in minutes

5 Star Defaqto rated life insurance, with rewards for healthy living. From £5 a month.

Get a life quote How to make a claim

Life insurance cover

Cover options and offers

Rewards

How the Vitality Programme works

Looking to get healthier or feel less stressed? Whatever your reason for making a change, we’ve got the benefits and rewards to help you on your way.

Explore Vitality rewards

Partners by category

Popular rewards

Support

Vitality points question?

Find out how to recover any Vitality points that are missing from your statement or submit evidence of your health appointments to get Vitality points.

Go to missing points guide Submit evidence

Product support

Useful support links

Our Awards

Take a look at the latest awards we've won at Vitality for our service, products and customer experience.

At Vitality, we take pride in everything we do

We could be speaking to a customer in our call centres or designing a new type of cover. Either way, we make sure we offer the best possible service and products for our customers. And we’ve won a range of awards for our health insurance and life insurance plans to prove it too.

Our most recent awards

2024

Best Customer Experience Redesign

European Contact Centre & Customer Service

2024

Best Customer Service in Europe

European Contact Centre & Customer Service

2024

Best Insurer For Protecting A Mortgaged Client

Protection Guru Awards

2023

Private Medical Insurance

Moneyfacts Awards

2022

Protection Provider of the year

Scottish Mortgage Awards

2021

Winner- Protection & Pension providers

FT Adviser Service Awards

2021

Most Improved - Protection & Pension providers

FT Adviser Service Awards

2021

Customer Experience (CX) team of the year

UK Customer Experience Awards

Insurance Times Tech and Innovation Awards

2021

Investor/Corporate Innovator of the year

Insurance Times Tech and Innovation Awards

2021

Protection Provider of the year

Scottish Mortgage Awards

2021

Best Mortgage Protection Provider

Mortgage Strategy Awards

2013-2021

Best Private Medical Insurance Provider

MoneyFacts Awards

2020-2021

Best Critical Illness Cover Provider

MoneyFacts Awards

2021

Outstanding Individual Health Insurance

Cover Excellence Awards

2021

Outstanding Promotion of Protection

Cover Excellence Awards

2021

Outstanding Collaboration of the year

Insurance Times Tech and Innovation Awards

2021

VitalityHealth - Financial Strength

AKG Financial Strength Awards

2021

VitalityLife - Financial Strength

AKG Financial Strength Awards

2020

Customer Care Award Winner- Vitality Nurses

The British Insurance Award

2020

Gold Award, Responding in a Crisis - Supporting Customers

European Contact Centre & Customer Service

2020

Best Individual Protection Provider

Health Insurance Awards

2020

Best Marketing & Sales Support for Advisers

Health Insurance Awards

2020

Best Critical Illness Cover Provider

MoneyFacts Awards

2020

Overall Winners

UK Customer Experience Awards

European Contact Centre & Customer Service Awards 2024
Best Customer Experience Redesign – Gold
Best Customer Service in Europe – Bronze

UK Customer Experience Awards 2022
Best Customer Experience Strategy – Bronze

UK Customer Experience 2021– Customer Experience (CX) team of the year - 2021
Overall Winners, 2020
Gold award for B2B Customer Experience
Gold award for Employees at the Heart of Everything
Silver award for Product or Service Development
Silver award for Customers at the Heart of Everything.
UK Customer Experience 2017 - 2019 – Finalists

Financial Adviser Service Awards
Winner - Protection & Pension Providers - 2021
Most Improved - Protection & Pension Providers - 2021
Financial Adviser Service Awards 2012, 2013, 2014 – 5 Stars
Financial Adviser Online Service Awards 2015 – 5 Stars
Financial Adviser Online Service Awards 2015 – Most Improved.

Top Companies for Customer Service
Top 50 Companies 2019 - First place overall
First place in calls channel
First place for Best Large Contact Centre
First in the Financial Services sector.

Top 50 companies 2018 – Second place overall

First place in Best Financial Services
First place in Best Large Contact Centre
First place for Social Media
First place for Most Improved Calls.

Top 50 companies 2015 - 2017 – Finalists

Cover Customer Care Awards
Health & Wellness Group Individual, 2019

Cover Awards
Cover Excellence Awards
Cover Excellence Awards 2015, 2016, 2018 & 2019 – Individual PMI
Cover Excellence Awards 2017 – Group PMI provider
Cover Excellence Awards 2018 – Best Value Added Service, Individual protection & Individual PMI.

Cover Customer Care Awards
Cover Customer Care Awards 2019 – Health & Wellness Group and Individual.

MoneyFacts Awards
Moneyfacts Investment Life and Pensions 2013 - 2021 – Best PMI.

Health Insurance Awards
Health Insurance Awards 2016 & 2020 – Best Individual Protection Provider
Health Insurance Awards 2015, 2016 & 2020 – Best Marketing & Sales support for advisers
Health Insurance Awards 2018 – Most Innovative New Product - VGP.

Money Marketing Awards
Money Marketing 2019 – Best Individual Protection.

Protection Review
Protection Review 2011, 2012 – Innovation Award
Protection Review 2015 – Organisation of the Year.

Professional Adviser Awards
Professional Adviser Awards 2011 – Best Individual Protection Provider.

MoneyFacts Awards
Moneyfacts Annual Star Ratings for Critical Illness 2021 - Five Star Ratings:

Critical Illness Decreasing Term - Serious Illness Cover
Critical Illness Decreasing Term - Serious Illness Cover Plus
Critical Illness Level Term - Serious Illness Cover
Critical Illness Level Term - Serious Illness Cover Plus

Moneyfacts Annual Star Ratings for Critical Illness 2021 - Four Star Ratings:

Critical Illness Decreasing Term - Mortgage Serious Illness Cover
Critical Illness Level Term - Mortgage Serious Illness Cover
Moneyfacts Investment Life and Pensions 2018 & 2020 – Best CIC Provider.

Health Insurance Awards
Health Insurance Awards 2019 – Most Innovative New Product – Mortgage
Health Insurance Awards 2009 - 2016 – Best Individual Critical / Serious Illness Cover Provider.

Cover Awards
Cover Excellence Awards 2011 – Later Life Products
Cover Excellence Awards 2015 – Individual Life Insurance.

LifeSearch Protection Awards
LifeSearch Protection Awards 2009, 2011, 2012, 2014 - Best New Initiative
LifeSearch Protection Awards 2011 – Most Improved Provider
LifeSearch Protection Awards 2012, 2013 - Best Critical Illness Provider
LifeSearch Protection Awards 2013 - Best Provider for Existing Customers.

Mortgage Strategy Awards
Mortgage Strategy Awards 2012, 2020 – Best Mortgage Protection Provider
Mortgage Strategy Awards 2009, 2010, 2011, 2012 – Income Protection Stand Alone.

Sixteen years of 5 Star ratings from Defaqto

Defaqto 5 Star 2006 - 2021 – Critical Illness Cover

Defaqto 5 Star 2009 - 2023 – Income Protection

Defaqto 5 Star 2012 - 2021 – Individual PMI

Defaqto 5 Star 2012 - 2023 – Group PMI

Looking for health or life insurance?

Health insurance

Award-winning health insurance from as little as £1.45 per day*

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Life insurance

Award-winning cover and rewards from £5 a month*

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*Price is based on a 35-year-old living in Peterborough, plan starting 01.02.2024, with Consultant Select hospital option, Full Medical Underwriting, plan excess of £250 and £500 Out-patient benefit. Includes Insurance Premium Tax (IPT)
** Calls to '03' numbers cost no more than a national rate call to a 01 or 02 number, whether from a mobile or a landline. If you get inclusive free calls to local rate numbers with your landline or mobile tariff, calls to '03' numbers will be included

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Our Awards

At Vitality, we take pride in everything we do

Our most recent awards

Best Customer Experience Redesign

Best Customer Service in Europe

Best Insurer For Protecting A Mortgaged Client

Private Medical Insurance

Protection Provider of the year

Winner- Protection & Pension providers

Most Improved - Protection & Pension providers

Customer Experience (CX) team of the year

Investor/Corporate Innovator of the year

Protection Provider of the year

Best Mortgage Protection Provider

Best Private Medical Insurance Provider

Best Critical Illness Cover Provider

Outstanding Individual Health Insurance

Outstanding Promotion of Protection

Outstanding Collaboration of the year

VitalityHealth - Financial Strength

VitalityLife - Financial Strength

Customer Care Award Winner- Vitality Nurses

Gold Award, Responding in a Crisis - Supporting Customers

Best Individual Protection Provider

Best Marketing & Sales Support for Advisers

Best Critical Illness Cover Provider

Overall Winners

Customer Experience Awards

Health Insurance Awards

Life Insurance Awards

Sixteen years of 5 Star ratings from Defaqto

Looking for health or life insurance?

Health insurance

Life insurance