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At Vitality, we take pride in everything we do
We could be speaking to a customer in our call centres or designing a new type of cover. Either way, we make sure we offer the best possible service and products for our customers. And we’ve won a range of awards for our health insurance, life insurance and investment plans to prove it too.Our most recent awards
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FT Adviser Service Awards
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Winner - Protection & Pension Providers - 2021
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FT Adviser Service Awards
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Most Improved - Protection & Pension Providers - 2021
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UK Customer Experience Awards
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Customer Experience (CX) team of the year - 2021
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Insurance Times Tech and Innovation Awards
![Insurance Times Tech and Innovation Awards]()
Investor/Corporate Innovator Of The Year - 2021
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Scottish Mortgage Awards
![Scottish Mortgage Awards Protection Provider of the year 2021]()
Protection Provider Of The Year - 2021
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Mortgage Strategy Awards
![Best mortgage protection provider]()
Best Mortgage Protection Provider - 2021
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MoneyFacts Awards
![MoneyFacts Awards logo - Winner Best Private Medical Insurance Provider]()
Best Private Medical Insurance Provider - 2013-2021
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MoneyFacts Awards
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Best Critical Illness Cover Provider - 2020-2021
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Cover Excellence Awards
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Outstanding Individual Health Insurance - 2021
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Cover Excellence Awards
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Outstanding Promotion of Protection - 2021
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Insurance Times Tech and Innovation Awards
![COVER Collaboration Award logo]()
Outstanding Collaboration of the Year - VitalityHealth and Peppy Menopause Support - 2021
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AKG Financial Strength Awards
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VitalityHealth - Financial Strength Rated B+, Very Strong, 2021
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AKG Financial Strength Awards
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VitalityLife - Financial Strength Rated B+, Very Strong, 2021
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The British Insurance Award
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Customer Care Award Winners - Vitality Nurses, 2020
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European Contact Centre and Customer Service Awards
![European Contact Centre and Customer Service Awards 2020 logo]()
Gold Award, Responding in a Crisis - Supporting Customers (Insurance and Financial Services), 2020
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Health Insurance Awards
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Best Individual Protection Provider, 2020
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Health Insurance Awards
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Best Marketing & Sales Support for Advisers, 2020
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MoneyFacts Awards
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Best Critical Illness Cover Provider, 2020
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UK Customer Experience Awards
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Overall Winners, 2020
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Cover Customer Care Awards
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Health & Wellness Group Individual, 2019
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Top Companies for Customer Service Awards
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Top 50 Companies, First Place Overall, 2019
16 years of 5 Star ratings from Defaqto
- Defaqto 5 star 2006 - 2021 – Critical Illness Cover
- Defaqto 5 star 2009 - 2021 – Income Protection
- Defaqto 5 star 2012 - 2021 – Individual PMI
- Defaqto 5 star 2012 - 2021 – Group PMI
- Defaqto 2021 Gold Rated Service – Pension Service.
Looking for health insurance?
Call us on 0808 159 5731
Award-winning health insurance from £1.25 per day
Lines open:
Monday to Thursday 9am-8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed
Looking for life insurance?
Call us on 0808 302 4380
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 9am - 8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed
*Charged on a monthly basis.