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At Vitality, we take pride in everything we do
We could be speaking to a customer in our call centres or designing a new type of cover. Either way, we make sure we offer the best possible service and products for our customers. And we’ve won a range of awards for our health insurance, life insurance and investment plans to prove it too.Our most recent awards
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European Contact Centre and Customer Service Awards
![European Contact Centre and Customer Service Awards 2020 logo]()
Gold Award, Responding in a Crisis - Supporting Customers (Insurance and Financial Services), 2020
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AKG Financial Strength Awards
![AKG Award Logo]()
VitalityHealth - Financial Strength Rated B+, Very Strong, 2021
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AKG Financial Strength Awards
![AKG Award logo]()
VitalityLife - Financial Strength Rated B+, Very Strong, 2021
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The British Insurance Award
![red and gold logo for British insurance awards]()
Customer Care Award Winners - Vitality Nurses, 2020
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Health Insurance Awards
![Health Insurance Award Logo]()
Best Individual Protection Provider, 2020
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Health Insurance Awards
![Health Insurance Awards Logo]()
Best Marketing & Sales Support for Advisers, 2020
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MoneyFacts Awards
![MoneyFacts Award logo]()
Best Critical Illness Cover Provider, 2020
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MoneyFacts Awards
![MoneyFacts Awards Logo]()
Best Private Medical Insurance, 2020
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UK Customer Experience Awards
![UK CX Awards Logo]()
Overall Winners, 2020
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Cover Customer Care Awards
![Cover Award Logo]()
Health & Wellness Group Individual, 2019
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Cover Excellence
Awards![Cover Excellence Award Logo]()
Individual Private Medical Insurance, 2019
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Top Companies for Customer Service Awards
![Top Companies Award Logo]()
Top 50 Companies, First Place Overall, 2019
16 years of 5 Star ratings from Defaqto
- Defaqto 5 star 2006 - 2021 – Critical Illness Cover
- Defaqto 5 star 2009 - 2021 – Income Protection
- Defaqto 5 star 2012 - 2021 – Individual PMI
- Defaqto 5 star 2012 - 2021 – Group PMI
- Defaqto 2021 Gold Rated Service – Pension Service.
Looking for health insurance?
Call us on 0800 779 955
Award-winning health insurance from £1.15 per day
Lines open:
Monday to Thursday 9am-6pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed
Looking for life insurance?
Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 9am - 7pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed
*Charged on a monthly basis.