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  1. About Us
  2. Awards
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Our awards

Take a look at the latest awards we've won at Vitality for our service, products and customer experience.

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At Vitality, we take pride in everything we do

We could be speaking to a customer in our call centres or designing a new type of cover. Either way, we make sure we offer the best possible service and products for our customers. And we’ve won a range of awards for our health insurance, life insurance and investment plans to prove it too.

Our most recent awards

  • European Contact Centre and Customer Service Awards

    European Contact Centre and Customer Service Awards 2020 logo

    Gold Award, Responding in a Crisis - Supporting Customers (Insurance and Financial Services), 2020

  • AKG Financial Strength Awards

    AKG Award Logo

    VitalityHealth - Financial Strength Rated B+, Very Strong, 2021

  • AKG Financial Strength Awards

    AKG Award logo

    VitalityLife - Financial Strength Rated B+, Very Strong, 2021

  • The British Insurance Award

    red and gold logo for British insurance awards

    Customer Care Award Winners - Vitality Nurses, 2020

  • Health Insurance Awards

    Health Insurance Award Logo

    Best Individual Protection Provider, 2020

  • Health Insurance Awards

    Health Insurance Awards Logo

    Best Marketing & Sales Support for Advisers, 2020

  • MoneyFacts Awards

    MoneyFacts Award logo

    Best Critical Illness Cover Provider, 2020

  • MoneyFacts Awards

    MoneyFacts Awards Logo

    Best Private Medical Insurance, 2020

  • UK Customer Experience Awards

    UK CX Awards Logo

    Overall Winners, 2020

  • Cover Customer Care Awards

    Cover Award Logo

    Health & Wellness Group Individual, 2019

  • Cover Excellence
    Awards

    Cover Excellence Award Logo

    Individual Private Medical Insurance, 2019

  • Top Companies for Customer Service Awards

    Top Companies Award Logo

    Top 50 Companies, First Place Overall, 2019

Customer experience awards

Top Companies for Customer Service
Top 50 Companies 2019 - First place overall
First place in calls channel
First place for Best Large Contact Centre
First in the Financial Services sector.

Top 50 companies 2018 – Second place overall
First place in Best Financial Services
First place in Best Large Contact Centre
First place for Social Media
First place for Most Improved Calls.

Top 50 companies 2015 - 2017 – Finalists

UK Customer Experience Awards
UK Customer Experience 2020 – Overall winners
Gold award for B2B Customer Experience
Gold award for Employees at the Heart of Everything
Silver award for Product or Service Development
Silver award for Customers at the Heart of Everything.
UK Customer Experience 2017 - 2019 – Finalists

Financial Adviser Service Awards
Financial Adviser Service Awards 2012, 2013, 2014 – 5 Stars
Financial Adviser Online Service Awards 2015 – 5 Stars
Financial Adviser Online Service Awards 2015 – Most Improved.

Health insurance awards

Cover Awards
Cover Excellence Awards
Cover Excellence Awards 2015, 2016, 2018 & 2019 – Individual PMI
Cover Excellence Awards 2017 – Group PMI provider
Cover Excellence Awards 2018 – Best Value Added Service, Individual protection & Individual PMI.

Cover Customer Care Awards
Cover Customer Care Awards 2019 – Health & Wellness Group and Individual.

MoneyFacts Awards
Moneyfacts Investment Life and Pensions 2015 - 2020 – Best PMI.

Health Insurance Awards
Health Insurance Awards 2016 & 2020 – Best Individual Protection Provider
Health Insurance Awards 2015, 2016 & 2020 – Best Marketing & Sales support for advisers
Health Insurance Awards 2018 – Most Innovative New Product - VGP.

Money Marketing Awards
Money Marketing 2019 – Best Individual Protection.

Protection Review
Protection Review 2011, 2012 – Innovation Award
Protection Review 2015 – Organisation of the Year.

Professional Adviser Awards
Professional Adviser Awards 2011 – Best Individual Protection Provider.

Life insurance awards

MoneyFacts Awards

Moneyfacts Annual Star Ratings for Critical Illness 2021 - Five Star Ratings:
  • Critical Illness Decreasing Term - Serious Illness Cover
  • Critical Illness Decreasing Term - Serious Illness Cover Plus
  • Critical Illness Level Term - Serious Illness Cover
  •  Critical Illness Level Term - Serious Illness Cover Plus

Moneyfacts Annual Star Ratings for Critical Illness 2021 - Four Star Ratings:

  • Critical Illness Decreasing Term - Mortgage Serious Illness Cover
  • Critical Illness Level Term - Mortgage Serious Illness Cover

Moneyfacts Investment Life and Pensions 2018 & 2020 – Best CIC Provider.

Health Insurance Awards
Health Insurance Awards 2019 – Most Innovative New Product – Mortgage
Health Insurance Awards 2009 - 2016 – Best Individual Critical / Serious Illness Cover Provider.

Cover Awards
Cover Excellence Awards 2011 – Later Life Products
Cover Excellence Awards 2015 – Individual Life Insurance.

LifeSearch Protection Awards
LifeSearch Protection Awards 2009, 2011, 2012, 2014 - Best New Initiative
LifeSearch Protection Awards 2011 – Most Improved Provider
LifeSearch Protection Awards 2012, 2013 - Best Critical Illness Provider
LifeSearch Protection Awards 2013 - Best Provider for Existing Customers.

Mortgage Strategy Awards
Mortgage Strategy Awards 2012, 2020 – Best Mortgage Protection Provider
Mortgage Strategy Awards 2009, 2010, 2011, 2012 – Income Protection Stand Alone.

Investments awards

Schroders UK Platform Awards
Best use of platform technology 2019 – Highly Commended.

16 years of 5 Star ratings from Defaqto

  • Defaqto 5 star 2006 - 2021 – Critical Illness Cover
  • Defaqto 5 star 2009 - 2021 – Income Protection
  • Defaqto 5 star 2012 - 2021 – Individual PMI
  • Defaqto 5 star 2012 - 2021 – Group PMI
  • Defaqto 2021 Gold Rated Service – Pension Service.
Phone icon Looking for health insurance?

Call us on 0800 779 955
Award-winning health insurance from £1.15 per day
Lines open:
Monday to Thursday 9am-6pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

Get a health quote
Phone icon Looking for life insurance?

Call us on 0808 149 4895
Award-winning cover and rewards from £1.10 per day*.
Lines open:
Monday to Thursday: 9am - 7pm, Friday 9am-5pm, Saturday 10am-2pm
Sunday and bank holidays: Closed

*Charged on a monthly basis.

Get a life quote Request a life callback

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