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Our Awards 

Take a look at the latest awards we've won at Vitality for our service, products and customer experience. 

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At Vitality, we take pride in everything we do 

We could be speaking to a customer in our call centres or designing a new type of cover. Either way, we make sure we offer the best possible service and products for our customers. And we’ve won a range of awards for our health insurance and life insurance plans to prove it too.

Our most recent awards

ECCCSA 2025 - Gold Winner
2025

Most Effective Improvement Initiative

European Contact Centre & Customer Service Awards 

ECCCSA 2025 - Bronze Winner
2025

Best Customer Service Team

European Contact Centre & Customer Service Awards 

ECCCSA-2025-Greatest-impact
2025

Greatest Impact of the Voice of the Employee

European Contact Centre & Customer Service Awards 

Health insurance awards

Cover Awards Cover
Excellence Awards - Outstanding Health Plan - 2025

Life insurance awards

Outstanding Promotion of Protection - 2025

Customer experience awards

Financial Times Advisor Service Awards 2025
VitalityLife: Pensions and Protection Provider Category - Five Star Award

European Contact Centre & Customer Service Awards 2024
Best Customer Experience Redesign - Gold winner
Best Customer Service in Europe - Bronze winner

Customer service awards

Cover Women in Protection and Health Awards
Women of the Year – Intermediary Support – 2025

Other awards

Badge-Gold HR
2024

Best Customer Experience Redesign

European Contact Centre & Customer Service 

Badge-Bronze HR 2024
2024

Best Customer Service in Europe 

European Contact Centre & Customer Service 

Best insurer for protecting a mortgaged client
2024

Best Insurer For Protecting A Mortgaged Client

Protection Guru Awards

5 Star 2023_PMI_Defaqto-final
2023

Private Medical Insurance 

Moneyfacts Awards 

defaqto-general-2026

Trusted 5 Star quality recognised by Defaqto

  • Defaqto 5 Star 2006 - 2026 – Critical Illness Cover
  • Defaqto 5 Star 2009 - 2026 – Income Protection
  • Defaqto 5 Star 2012 – 2026 – Individual PMI
  • Defaqto 5 Star 2012 – 2026 – Group PMI
  • Looking for health or life insurance?

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    Health insurance 

    Award-winning health insurance from as little as £1.45 per day*

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    Life insurance

    Award-winning cover and rewards from £5 a month*

    *Price is based on the following criteria: a 30-year-old based in Peterborough, plan start date Sept 2025, Full Medical Underwriting, Consultant Select hospital option, £250 excess and £500 out-patient benefit and includes Insurance Premium Tax (IPT)
    **Charged on a monthly basis