Get a monthly meal at itsu, on us
Keep moving to choose weekly discounts at itsu. Plus, any freshly-made main meal, completely on us
Qualifying plans, minimum premiums, T&Cs apply

Healthier has never tasted better
It’s sometimes hard to make the healthy choices when you’re always on the go. So let’s help make it easier – and tastier – for you.
When you earn points for getting active, you can pick the itsu reward in the Vitality UK app every week. And Vitality Plus members can keep moving to play for even more.
Depending on your plan, you could choose:
- 25% off a freshly-made itsu main meal every week, when you pick the itsu reward
- And Vitality Plus members can play in the Vitality UK app and choose an itsu meal entirely on us, every month
* Terms and conditions apply.
How do I get the itsu rewards?
It's easy. Get started in a few simple steps.
Join Vitality
Buy a qualifying health or life insurance plan with us. Plans with Vitality Plus benefits can enjoy even more
Get moving
Track your everyday steps, gym visits and workouts with us. And make sure to sync them to our Vitality UK app
Get rewarded
Log into our app and pick itsu as your reward to enjoy every week
Earn even more
Vitality Plus members can keep moving to get the chance to pay each week and choose a freshly-made itsu meal on us, every month
Time to choose your insurance plan
Select one of our qualifying insurance plans to be eligible for the itsu reward
Health insurance
Get fast access to private healthcare with our award-winning health cover. From as little as £1.45 a day 1.
You can enjoy the weekly itsu reward with any Health insurance plan, or trust scheme, including Vitality at Work Business and Enterprise plans.
But to enjoy the monthly itsu reward, you’ll need one of the following Health insurance plans:
- Personal health insurance
- Business health insurance
- Corporate health insurance or trust scheme with Vitality Plus benefits
Life insurance
Protect yourself and your loved ones with our award-winning life cover. From as little as £5 a month.
You can enjoy the weekly itsu reward with any Life insurance plan with Vitality Select benefits.
But to enjoy the monthly itsu reward, you’ll need a life insurance plan with:
- Optimiser
- A minimum monthly premium of £45 for single life plans, or £60 for joint life plans
- A monthly fee of £5.50 per adult, to enjoy rewards

Get more for your healthy habits
Take your health to the next level with a wider range of rewards to choose from - all for staying healthy.
You're able to choose rewards like weekly discounts and monthly itsu meals, when you track weekly steps, workouts and gym visits and earn activity points each week. Other rewards include cinema tickets, cashback on healthy food and more.
But that's not all, you'll could also get to:
- Save over £2,000 a year2 -enjoy great savings from top brands and earn brilliant rewards for your healthy habits
- Choose from more top brands than ever - explore rewards that motivate you to keep moving, including a range of new brands
- Live a healthier, longer life - up to five years longer actually, when you keep it up3
3 Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates