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Active Rewards

Get a monthly meal at itsu, on us

Keep moving to choose weekly discounts at itsu. Plus, any freshly-made main meal, completely on us

Qualifying plans, minimum premiums, T&Cs apply

Collection of itsu dishes and items

Healthier has never tasted better

It’s sometimes hard to make the healthy choices when you’re always on the go. So let’s help make it easier – and tastier – for you.

When you earn points for getting active, you can pick the itsu reward in the Vitality UK app every week. And Vitality Plus members can keep moving to play for even more.

Depending on your plan, you could choose:

  • 25% off a freshly-made itsu main meal every week, when you pick the itsu reward
  • And Vitality Plus members can play in the Vitality UK app and choose an itsu meal entirely on us, every month

* Terms and conditions apply.

How do I get the itsu rewards?

It's easy. Get started in a few simple steps.

Your plan

Join Vitality

Buy a qualifying health or life insurance plan with us. Plans with Vitality Plus benefits can enjoy even more

Dial activity

Get moving

Track your everyday steps, gym visits and workouts with us. And make sure to sync them to our Vitality UK app

Weekly rewards

Get rewarded

Log into our app and pick itsu as your reward to enjoy every week

Dial Full activity

Earn even more

Vitality Plus members can keep moving to get the chance to pay each week and choose a freshly-made itsu meal on us, every month

Time to choose your insurance plan

Select one of our qualifying insurance plans to be eligible for the itsu reward

Health insurance

Get fast access to private healthcare with our award-winning health cover. From as little as £1.45 a day 1.

You can enjoy the weekly itsu reward with any Health insurance plan, or trust scheme, including Vitality at Work Business and Enterprise plans.

But to enjoy the monthly itsu reward, you’ll need one of the following Health insurance plans:

  • Personal health insurance
  • Business health insurance
  • Corporate health insurance or trust scheme with Vitality Plus benefits

Life insurance

Protect yourself and your loved ones with our award-winning life cover. From as little as £5 a month.

You can enjoy the weekly itsu reward with any Life insurance plan with Vitality Select benefits.

But to enjoy the monthly itsu reward, you’ll need a life insurance plan with:

  • Optimiser
  • A minimum monthly premium of £45 for single life plans, or £60 for joint life plans
  • A monthly fee of £5.50 per adult, to enjoy rewards
1 Price is based on a 35-year-old living in Peterborough, plan starting 01.02.2024, with Consultant Select hospital option, Full Medical Underwriting, plan excess of £250, and £500 Out-patient benefit. Includes Insurance Premium Tax.
Grass with icons of coffee, cinema and food
Active Rewards

Get more for your healthy habits

Take your health to the next level with a wider range of rewards to choose from - all for staying healthy.

You're able to choose rewards like weekly discounts and monthly itsu meals, when you track weekly steps, workouts and gym visits and earn activity points each week. Other rewards include cinema tickets, cashback on healthy food and more.

But that's not all, you'll could also get to:

  • Save over £2,000 a year2 -enjoy great savings from top brands and earn brilliant rewards for your healthy habits
  • Choose from more top brands than ever - explore rewards that motivate you to keep moving, including a range of new brands
  • Live a healthier, longer life - up to five years longer actually, when you keep it up3
2 Annual saving based on a Vitality Plus member on Platinum status, and regular use of the weekly and monthly Active Rewards, and a range of other partner benefits. For Vitality Select members, their annual saving is over £1,000 a year and this is based on them being on Platinum status, picking Caffè Nero and itsu weekly, and using a range of other partner benefits
3 Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates

itsu FAQs

There's other rewards for you to enjoy

Details correct as of April 2025.