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Active rewards

Save on a day out with Merlin Attractions

Choose 30% off on up to four Online Advance tickets for a UK attraction each month, when you keep moving

Qualifying plans, minimum premiums, T&Cs apply

Family on a rollercoaster

Need a family day out?

There's something for everyone at Merlin Attractions. You could be a thrill seeker, a history buff or just planning a fun day out with your loved ones. You can enjoy a day out at attractions like Alton Towers, LEGOLAND®, SEA LIFE and much more.

When you earn activity points for getting active - and play in the Vitality UK app every week - you can choose 30% off on up to four Online Advance tickets for a UK attraction, each month.

You'll need a qualifying plan to play in our app and choose the Merlin Attractions reward.

* Participating UK Merlin Attractions only, subject to availability.

How do I get the Merlin Attractions reward?

It's easy. Get started in a few simple steps.

Your plan

Join Vitality

Buy a qualifying health plan or life insurance plan with Vitality Plus benefits

Dial activity

Get moving

Earn 12 activity points a week through everyday steps, gym visits and workouts. Log in to the Vitality UK app regularly to make sure your points are synced

Star users

Play weekly

Login to our app every week and use the Weekly Play to find and collect Stanleys

Weekly rewards

Choose Merlin Attractions

Find at least four Stanleys in a month to be able to choose the Merlin Attractions reward from the last Monday of the month

Time to choose your insurance plan

Select one of our qualifying insurance plans to be eligible for the Merlin Attractions reward

Health insurance

Get fast access to private healthcare with our award-winning health cover. From as little as £1.45 a day 1.

To enjoy the Merlin Attractions reward, you'll need:

  • Personal health insurance
  • Business health insurance
  • Corporate health insurance or trust scheme with Vitality Plus benefits

Life insurance

Protect yourself and your loved ones with our award-winning life cover. From as little as £5 a month.

To enjoy the Merlin Attractions reward, you'll need a life insurance plan with Optimiser.

Optimiser rewards healthy habits with lower premium increases and gives you access to our full range of reward and discounts, including Merlin Attractions. You'll also need:

  • A minimum monthly premium of £45 for Single life plans, or £60 for Joint life plans
  • To pay a monthly fee of £5.50 per adult

1 Price is based on 35-year-old living in Peterborough, plan starting 01.04.2025, with Consultant Select hospital option, Full Medical Underwriting, plan excess of £250, and £500 Out-patient benefit. Includes Insurance Premium Tax 

Grass with icons of coffee, cinema and food
Active Rewards

Get more for your healthy habits

Take your health to the next level with a wider range of rewards to choose from - all for staying healthy.

You're able to play for monthly rewards, like the Merlin Attractions reward, when you track your everyday steps, workouts and gym visits and earn activity points each week. Other rewards include cinema tickets, meals on us and more.

But that's not all, you could also:

  • Save over £2,000 every year2enjoy great savings from top brands and earn brilliant rewards for your healthy habits
  • Choose from more top brands than ever - explore new rewards that motivate you to keep moving, including a range of new brands
  • Live a healthier, longer life - up to give years longer actually, when you keep it up3

2 Annual saving example is based on a Vitality Plus member on Platinum status, and regular use of the weekly and monthly Active Rewards, and a range of other partner benefits. For Vitality Select members, you could save £1,000 a year and is based on a member on Platinum status, picking a regular weekly reward and using a range of other partner benefits
3 Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates

Merlin Attractions FAQs

There's other rewards for you to enjoy

Details correct as of April 2025.