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Active Reward

Cinema terms and conditions

You’ll qualify for the Cinema Active Reward if you have one of the following Vitality Plans (each a "Plan"):

Health insurance – any private health insurance Plan

Business health insurance
- Any small business health insurance Plan
- Any corporate health insurance Plan or trust scheme administered by Vitality, with Vitality Plus benefits

Life insurance – minimum monthly premiums apply for this cinema reward. To qualify, you’ll need to have Vitality Plus. To get Vitality Plus, you'll need to:
- Pay at least £45 a month for an individual Plan, or £60 a month for a joint Plan and;
- Add Optimiser onto your life insurance Plan for an extra £4.75 a month.
If you have a qualifying Plan, you can earn one (1) cinema ticket per month, when you: 
- Complete your Health Review in Member Zone
- Earn 48 activity points a month

You can choose to use each cinema voucher code at an ODEON or Vue cinema

If you live in Northern Ireland, you can choose to use each cinema ticket at:

- IMC cinemas
- Omniplex
- Movie House cinemas
- The Ritz cinemas

If you have a joint Plan, each insured adult will need to earn 48 activity points a month to earn a cinema ticket

If you have insured children under 18 years old on your:
- Individual Plan: you will need to achieve 48 activity points a month to reward them
- Joint Plan: both insured adults will need to achieve 48 activity points a month to reward them

Either adult on the Plan can generate the children's voucher codes

Once you have your voucher code, you'll need to use it by the end of the following month

Once you've used your voucher code, you won't be able to claim a replacement code if you don’t go and watch the film

Each voucher code is valid for one film screening

You cannot use your voucher code in conjunction with any other offer

Each voucher code is for your personal use only

Voucher codes are not refundable, exchangeable or transferable; they have no cash value

You cannot gift or sell voucher codes, bookings or cinema tickets to third parties; this is fraud.
Each voucher code is valid for one standard adult or child 2D cinema ticket, at one film screening

You cannot use a voucher code towards any Adult and Child bundles, or any bundles that include food or drink

You can claim your voucher code at an ODEON cinema, on the ODEON website or on the ODEON app. If you book online with your voucher code, you won't incur an online booking fee

You can use a voucher code: 
- At ODEON cinemas open in the UK, including ODEON Luxe cinemas
- In screens 2 to 5 at ODEON Luxe Leicester Square
- And for ODEON Newbies, ODEON Kids, ODEON Silver Cinema and  ODEON Screen Unseen

You can't use a voucher code at:
- ODEON Luxe & Dine cinemas, or
- ODEON Event Cinema, premieres, special events or screenings or events not open to the public 

You can upgrade to the following options for an extra fee: 
- 3D
- iSense
- Dolby Cinema
- Gallery
- Premier seats, and any other premium priced seat

You can’t use a voucher code to buy 3D glasses, gift cards, food, drink, or any other ODEON goods or services

You can’t use a voucher code with any other offer or discount, including Meerkat Movies and the Times +

Cinema tickets are subject to availability; normal age restrictions apply

Cinema opening times may vary; please check the ODEON website for details 

Any other relevant standard terms, including ODEON's general admission terms apply

ODEON can withdraw vouchers at any time.
When you pre-book a cinema ticket on the Vue website, you'll get a separate booking reference. You won't incur a booking fee

When you collect your cinema ticket from the Vue box office:
- Take your booking reference and Vitality membership number with you
- Or if you haven’t pre-booked, take your voucher code and your Vitality membership number with you

Voucher codes are valid for Mini Morning screenings

Voucher codes are not valid for: 
- Premieres
- Event Cinema, and
- alternative content and special screenings

You can get an upgrade for all screenings at Vue Leicester Square, 3D, Xtreme and IMAX. You can book and upgrade online or at the cinema

VIP and Recliner seats and 3D glasses are also available for an extra cost.