Vitality Logo

Vitality announces new managing director for health

18 June 2024

Vitality announces new managing director

Vitality has today announced the appointment of Dr Arun Thiyagarajan to the role of Managing Director (MD)* of its health insurance business from January 2025. 

Arun will succeed current MD, Dr Keith Klintworth, who is retiring from this role at the start of next year, continuing in a consultancy role for Vitality. 

Arun currently holds the role of Global Healthcare Transformation Director at Bupa and has been instrumental in the development of their organisational and healthcare strategy across all markets, with responsibility for digital transformation strategy and platforms and healthcare pathways.

Arun has been with Bupa for over five years, holding a number of other roles, including General Manager – Bupa Global and UK Health Clinics; Responsible Officer; and Medical Director – UK Health Clinics.  Prior to this, he was a general practitioner and associate/Managing Director at Hedena Health in Oxford.  

Arun also holds a non-executive director role at the England and Wales Cricket Board (ECB).

Neville Koopowitz, CEO of Vitality said: “We are pleased to welcome Arun to VitalityHealth. The business has seen sustained growth in recent years and is at the forefront of private medical insurance provision, with an emphasis on prevention, alongside primary and secondary care. Arun brings a wealth of healthcare and medical experience with him, both of which will be highly relevant as we continue to evolve our offering to even more people.

“From January, Dr Keith Klintworth will move from the Managing Director role at VitalityHealth, to a consultancy role, facilitating the leadership transition. Having joined us over 14 years ago, Keith’s achievements include many developments and improvements to member experience, pioneering digital healthcare in the UK private medical insurance market and introducing primary care services to our members.”

Dr Arun Thiyagarajan said: “I am honoured to be given the opportunity to join the brilliant team at Vitality. Vitality really delivers on its mission in making people healthier and enhancing and protecting their lives. Its shared value insurance model is hugely compelling and one that I am incredibly excited to help grow and build into the future."

Notes to editors: 

*The appointment is subject to regulatory approval


For further info please contact