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Vitality Champions

Our Vitality Champions initiative is designed to engage our Business Clients and their employees.

Vitality Champions are selected because they are health and wellness enthusiasts who want to encourage colleagues to lead healthy lifestyles and get the most out of our Vitality Programme.


Organisations who have 10 or more employees are eligible to take part in our Vitality Champions initiative. We offer this initiative as part of our workplace wellbeing services. It is designed to engage your employees to live healthy and active lifestyles.

How can I sign up?

Our initiative runs on a yearly cycle. We look for Vitality Champions with a passion for health and wellness who want to make a difference and encourage healthy living in your workplace.

This is an opportunity to become the face of Vitality within your organisation! Successful applicants will be invited to an exclusive welcome day hosted by Maggie Alphonsi MBE, Director of Vitality Champions.

New Champions will meet the Vitality Coaches, gain exclusive access to our Champions community and our Performance Champions who are some of Britain's biggest sporting stars driving the success of the programme.

Please note, the Champions initiative is only available to organisations who are insured by Vitality.

See the Vitality Champions in action!

Performance Champions

Our Performance Champions form part of the overall Vitality Champions engagement initiative. Their role is to help your organisation get the most from your employees in terms of motivating them to be the best version of themselves. Pulling examples from their own personal athletic careers, dealing with pressures, mental health and peak performance, they can draw comparisons with today’s working environments and look to inspire your colleagues to reach their full potential. 

The team is led by our Vitality Champions Director, Maggie Alphonsi, who herself has competed on the very highest sporting stage, winning Gold at the 2014 Women's Rugby World Cup. The team is made up of sport stars from across a number of different disciplines. You could get access to our Performance Champions through your participation with the Vitality Champions initiative which provides regular inspiring and motivational content.