Transforming insurance
Vitality AI, developed with Google
Our global partnership with Google
Vitality AI, developed with Google marks a bold shift from one-size-fits-all health advice to proactive, personalised insights and recommendations powered by health and lifestyle data.
The new platform will integrate Google Cloud's advanced AI and data analytics, with Vitality’s vast health datasets and behaviour change expertise.
It is set to transform how millions worldwide understand and manage their health, empowering your employees to live healthier, longer lives.
Time for more
As we look ahead, we’re pleased to share our aspirations for the coming year, while continuing to drive progress across current Vitality Programme initiatives.
- Vitality AI, developed with Google, delivering hyper-personalised health insights and the recommendations that will have the greatest impact to your employees' health
- Healthy sleep habits will be added to the Vitality Programme
- Exciting new Vitality Programme partners to make their experience even more rewarding
If you’re ready to explore what this means for your business and employees, your Vitality Client Manager is here to help.
Healthy sleep habits will be added to the Vitality Programme
We're looking forward to introducing Sleep to the Vitality Programme, marking a significant evolution in how we understand and support healthier lives.
By helping your employees take charge of their sleep habits with recommendations and rewards for healthier sleep, we’re driving real health improvements, reducing mortality risk by up to 24%1.
Explore our latest white paper on building healthy sleep habits and the impact of doing so.
1 Vitality analysis, 2025 found improving sleep duration and regularity can reduce mortality by up to 24%
Exciting new Vitality programme partners for 2026
The Vitality Programme is powered by top-class partners and smart incentives that get people moving. And Vitality AI now makes the programme even more personal than ever before.
To offer greater choice, and appeal to more employees, we’re adding more ways to earn points and build healthy habits with a new golf category, as well as more cycling and running partners.
We’re also offering employees greater value by adding even more partners and rewards that are accessible nationwide.
