Time for more
More personalised. More engaging. More rewarding.
One of our most significant Vitality Programme milestones so far
This year, we’re making the Vitality Programme even bigger and better. With personalised support powered by smarter technology, new partnerships and even more ways to get healthy – we’re delivering more of what makes Vitality, your health’s best friend.
Our mission is to help more people live healthier, longer lives. That’s why we’re supporting people living with obesity, so they can make positive changes. And by making the Programme more personalised and engaging, we’re making sure it’s relevant for even more members - no matter their starting point.
More personalised
We’ve created Personalised Step Targets - powered by Vitality AI, developed with Google. Each week, our less active members will be offered personalised daily step targets to make it easier for them to hit their goals and earn rewards - at a pace that suits them.
Plus, we're expanding our weight management offering with a powerful new partnership with Boots.
More engaging
To appeal to more of your employees, we’re adding more ways to earn points and build healthy habits.
With more partners than ever before, we are excited to be introducing a new golf category, as well as more cycling and running partners.
More rewarding
Our recent introduction of Streak Rewards helps motivate your employees to get active - and stay active – week after week.
Now, we’re offering your employees greater value by adding more partners and rewards that are accessible nationwide.
How it benefits you and your employees
Healthier business
We want to help your employees lead healthier lives. The evidence has never been clearer: good health isn't just for individuals, it's essential for business success.
Higher engagement
Delight employees with new rewards and more ways to engage with the Vitality Programme - the world's largest health promotion programme linked to insurance.
Immediate value
Offer your employees even more from their plan when they don't need to claim. They can get over £500 back in value from rewards from the Vitality Programme every year1.
More partners than ever before
Our recent introduction of Streak Rewards helps motivate your employees to get active - and stay active – week after week. Now, we’re offering even greater value by adding more partners and rewards that are accessible nationwide.
Below you can find details of the new partners we look forward to adding to our Programme in 2026 and when your employees can expect to see them.
The Carluccio's reward will be removed from the Vitality Programme from 30th March 2026. This means that after this date, your employees will no longer be able to choose it after they hit a 4-week Streak2.
PizzaExpress
Choose 25% off for moving every week. Plus, keep moving to enjoy a free meal every 4 weeks, when you buy any other main3.
ASICS
30% off selected shoes and clothing.
Callaway
Up to 20% off golf equipment.
G/FORE
25% off luxury golf clothing.
Peter Millar
25% off luxury golf clothing.
VPAR
A 12-month subscription to the VPAR Premium app.
Brompton
£250 off a bike.
Trek
20% off a bike and cycling gear.
Oura
25% off an Oura RIng 4.
Enhanced weight management support
We are still leading the market when it comes to prevention, health improvement and primary care.
To enhance the services we offer to you and your employees, we're launching an exciting new partnership with Boots.
The first enhancement will be to offer discounted weight-management services through Boots - with more to follow this summer.
More support
1 Annual saving based on a Vitality Plus member picking Caffè Nero and itsu weekly, and selecting the ODEON cinema ticket each month.
2 If they choose the Carluccio's reward before this date, their voucher will still be valid for 28 days as per our usual validity periods and will still be available to view and use in their Vitality Wallet until its expiry date.
3 Applies to dine-in and walk-in collection orders only. Not valid at PizzaExpress Live music venues, airport, or pod locations. Cannot be used in conjunction with any other offer (except other PizzaExpress vouchers from Vitality) and excludes online Click & Collect orders. Not available on Bank Holidays, Valentines Day, Mother’s Day, or Father’s Day.