Life insurance: The one financial decision you shouldn’t put off
We don’t like to think about the worst happening, but what’s really stopping us from getting life insurance? Vitality breaks down five ways
It’s not often we wake up in the morning and feel excited about buying life insurance.
The truth is most of us see it as a grudge purchase. After all, we’d rather not think about things going wrong – particularly when it comes to matters of life and death.
This is especially true for young people. A recent survey revealed that 28% of 18 to 40-year-olds had never even thought about life insurance.
More than half said they had no cover at all – an estimated 10 million in the UK – which raises the question: what would happen financially if they were unable to work due to illness or injury, or worse?
Here, we take a look at some of the reasons why people would rather not take out insurance. Spoiler alert! It’s got much to do with our cognitive and behavioural biases.
1. It won’t happen to me
As human beings, we tend to be over-confident when it comes to certain situations. For example, 96% of drivers consider themselves better than average on the road (which is statistically impossible). Behavioural economists call this ‘optimism bias’.
This mentality especially applies to how we frame our health (and our chances of serious illness or death).
At Vitality, we see this first-hand within our member data. This shows us that, when asked, almost half of our members rate their own health as ‘good’ in an online Health Profile, despite having four or more lifestyle risk factors, such as smoking or obesity.
While a degree of optimism is no bad thing, it’s perhaps not surprising people would rather not take out insurance for something they do not think they will need.
But given that statistically one in two people will be diagnosed with cancer during their lifetime and more than one-third need to take more than one week off work, with 11% needing to take longer, having a safety net in the form of Serious Illness Cover or Income Protection is probably more worthwhile than we may like to think.
Watch Annette's story below on how taking out life insurance helped her unleash a new lease of life:
- Provide a payout for your loved ones when you pass away
- Live with peace of mind – we paid 98.9% of all life cover claims in 20241
- Parent Checklist itemGet healthier, live longer2 and save even more with our rewards
From £5 a month
1VitalityLife Claims and Shared Value Report 2025
2Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates. Vitality study 2024.
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