Next-generation protection: The world’s most innovative cricket helmet with Isa Guha
In our latest Changing the Game series, we meet the minds behind Masuri’s innovative TrueFit 3D-PRO helmet and explore how next-generation head protection is shaping the future of cricket
When Vitality extended its partnership with the Professional Cricket Association (PCA) in September 2023, it pledged to put the world’s most innovative cricket helmet – Masuri’s TrueFit 3D-PRO – on every professional player in England and Wales during the 2024 season.
Utilising state-of-the-art 3D printing techniques and advanced head-mapping to create a unique, custom fit for each individual head, the world-leading technology is tried and tested to deliver unrivalled comfort to enhance performance, as well as protect players from the immense pace and power of the modern game.
Need proof? With the help of Vitality Ambassador and sports broadcaster Isa Guha, we went behind the scenes at Lords to meet the minds behind Masuri’s game-changing helmet.
Plus, we ask some of the biggest names in cricket – including England captain Heather Knight and the PCA president Eoin Morgan – to tell us how it feels and why next-generation protection is helping to shape the future of the sport.
Watch the video below.
Related: Celebrating the sisterhood of sport
.svg?rev=1b479782b87e4ea5b8b9a56cc1ce48c2&la=en&hash=5EB0674413B6A649AC48890D97DFBD05)
At Vitality, we encourage our members to make small positive lifestyle choices that make a big impact. That’s why we offer partner benefits and rewards through the Vitality Programme.
Find out more by downloading the Vitality app or visit vitality.co.uk.
Recent articles
The fundamentals of sleep: Why quality rest is essential for your health
Sleep isn’t just ‘switching off’, it’s active recovery for your brain and body. New research drawing on more than 47 million nights of tracked sleep suggests that building consistent sleep habits could support long-term health in a big way. Here’s what quality sleep really means, why regularity matters as much as hours, and a few simple habits to help you wind down tonight
Why do we sleep? The science behind our need for rest
The truth behind why we sleep still baffles some scientists. However, with emerging research still shedding light on this after-dark phenomenon, new findings from Vitality have gone even further to show the physical and emotional benefits of a decent night’s kip
Power napping: Is it worth it (and how do you do it properly)?
Power nap or push through? A short snooze might be the reset your brain’s asking for – but only if you keep it brief. Here’s how to nap to boost energy (not grogginess), plus what Vitality’s latest sleep research says about why consistency matters
