Next-generation protection: The world’s most innovative cricket helmet with Isa Guha

by Adam Saville

Updated Oct 09, 2024

In our latest Changing the Game series, we meet the minds behind Masuri’s innovative TrueFit 3D-PRO helmet and explore how next-generation head protection is shaping the future of cricket

When Vitality extended its partnership with the Professional Cricket Association (PCA) in September 2023, it pledged to put the world’s most innovative cricket helmet – Masuri’s TrueFit 3D-PRO – on every professional player in England and Wales during the 2024 season.

Utilising state-of-the-art 3D printing techniques and advanced head-mapping to create a unique, custom fit for each individual head, the world-leading technology is tried and tested to deliver unrivalled comfort to enhance performance, as well as protect players from the immense pace and power of the modern game.

Need proof? With the help of Vitality Ambassador and sports broadcaster Isa Guha, we went behind the scenes at Lords to meet the minds behind Masuri’s game-changing helmet.

Plus, we ask some of the biggest names in cricket – including England captain Heather Knight and the PCA president Eoin Morgan – to tell us how it feels and why next-generation protection is helping to shape the future of the sport.

Watch the video below.

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