Olympic champion Keely Hodgkinson joins Vitality as Ambassador
The newly crowned BBC Sports Personality of the Year joins seven other female Ambassadors, including Dame Jessica Ennis-Hill and Ellie Simmonds

Vitality is proud to welcome Olympic 800m gold medallist, Keely Hodgkinson, to its line-up of Ambassadors.
The 22-year-old becomes Vitality’s youngest Ambassador and joins a fellow legend in her sport Dame Jessica Ennis-Hill – who was named Vitality’s first-ever Ambassador in 2012.
She also sits alongside six other female Ambassadors: Heather Knight, Tracey Neville, Ellie Simmonds, Nat Sciver-Brunt, Sophia Dunkley and Isa Guha, as well as broadcaster Gabby Logan, a representative of Vitality.
Speaking exclusively to Vitality about her new partnership, Hodgkinson said: “The Vitality Ambassadors are all such amazing athletes, so it’s amazing to join that line-up and seeing myself alongside them is a really nice feeling.”
Hodgkinson’s passion for running makes her a natural spokesperson for the benefits of a healthy lifestyle, something that she wants to do more of in her role as a Vitality Ambassador.
“I am all for getting people active and giving people access to the right information on how to be healthy; letting people know that they should start doing weights when they’re young, for example,” she told Vitality.
“That’s what I really stand for, I think it’s really important for people to understand how much being active and healthy can change people’s lives.”
Watch some of Vitality’s Ambassadors react to our latest life insurance advert.
Keely Klassic
The announcement comes the same week that Hodgkinson prepares to launch her very own athletics meet, Keely Klassic.
Doors open on Saturday 15 February at the Utilita Arena Birmingham to this one-off event, where Hodgkinson will play host to other British track and field stars who will compete in various disciplines throughout the day.
“We want to make this event an experience like no other – for athletes and fans alike,” said Hodgkinson.
“We’re creating an atmosphere that fuses the intensity of world-class sport with the energy and excitement of live entertainment.
“I can’t wait to be part of this new chapter and I’m excited for fans to witness history in the making.”
Tickets are still available for the event and can be purchased via the Keely Klassic website: Keely Klassic | Utilita Arena Birmingham
- Private healthcare from as little as £1.45 per day1
- Rated 5 Star by Defaqto
- Get healthy to earn rewards like Apple Watch
1 Price is based on the following criteria: a 35-year-old based in Peterborough, plan start date April 2025, Full Medical Underwriting, Consultant Select hospital option, £250 excess and £500 out-patient benefit and includes Insurance Premium Tax (IPT)
Recent articles

Make it an unforgettable summer with these 8 activities for the kids
The summer holidays are fast approaching, so we’ve gathered some inspiration to help keep your little ones entertained over the six-week break – you’re welcome!

Have you registered your place for the Vitality 10,000?
In 2025, women can invite someone to take part in the Vitality 10,000 with you on the day, and we will pay for their place

Life insurance: The one financial decision you shouldn’t put off
We don’t like to think about the worst happening, but what’s really stopping us from getting life insurance? Vitality breaks down five ways