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The Vitality difference

  • Improve your health, with our unique healthy living programme
  • Get help to stay healthy, with personalised tips
  • Earn rewards for doing healthy things

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What does joining the Vitality Programme mean?

We want to help our members live longer, healthier, happier lives and reward you for looking after your health.

How we help you stay healthy

We help you keep tabs on your health, with an annual health check included as standard.*

You also get personalised, scientifically proven advice on how to get healthier.

Enjoy great savings on top brands, specially chosen to help you be healthy.

And earn rewards, when you do healthy things.

*One adult member can have one Vitality Healthcheck without charge, per plan year. All other adult members on a plan are eligible for a Vitality Healthcheck available at £15.

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Do it all on the Vitality UK app

Improving your health has never been easier than with the Vitality UK app. Use it to:

  • Book your healthcare
  • Build healthy habits
  • Get personalised health tips
  • Track your progress
  • Choose rewards
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What can the Vitality Programme do for you?

We can help you understand your health better with a health check each plan year, and other discounted health assessments. You can also get Vitality points for doing simple things like having a dental check-up.

Then we make it easier for you to get healthier, with things like discounts on a gym membership, fitness trackers and running shoes.

And, to keep you motivated, the healthy things you do can unlock rewards. You can choose 50% off handcrafted drinks or smoothies, or 50% off cinema tickets, and other discounts including spa breaks and hotel stays.

FINAL How Vitality works - Widecard - Vitality status

How improving your Vitality status helps you

  • Everyone starts on Bronze
    As you earn points, you progress through Silver to Gold and eventually Platinum.  
  • Each Vitality status gives you access to additional benefits
    • Cashback on your premiums at renewal*
    • Unlocking more discounted hotel stays through our partner Expedia
  • And once you're more active, earning more points and increasing your status, you could feel fitter and healthier too!
  • Earn more points
    Most members earn their points through steps and everyday activity but there's lots of other ways to earn points too, it doesn't have to be hard work!
*You qualify for cashback if nobody on your cover has a Vitality GP, Physio, Talking Therapy or specialist consultation – or gets a cash payment - during your plan year. The cashback you receive depends on the Vitality status you reach by the end of the plan year. If you qualify for cashback, you’ll get your cashback three months after you renew your cover for another 12 months.

How to earn points

Here’s a few ways you can earn activity points:

Getting your steps in

3 points for 7k steps; 5 points for 10K steps; 8 points for 12.5K steps.

Working out

Raise your heart rate to earn up to 8 points for a 30-min workout.

Going to a Partner gym

Working out at one of our Partner gyms will earn you 5 activity points.

Running at a parkrun

Completing a parkrun will earn you 8 activity points each time.

You can earn a maximum of eight points each day, up to a maximum of 40 activity points each week.

Other ways to earn points

You can also earn status points by doing the following:

Create your Health Profile

Up to 200 status points, once a year

Get a Vitality Healthcheck

Up to 680 status points, once a year

Get an Eye check

50 status points, once a year

Dental check up

100 status points, once a year

Vaccination and medical checks

100-150 status points, per event (depending on type)

Volunteering at a parkrun

5 status points, per event, per week

Find out more ways to earn activity and status points in the Vitality UK app
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Create a plan to boost your points

Use our points calculator to help you plan how you can reach a higher Vitality status. Simply add in your point earning activities and see what you could achieve in just a few months. It will help motivate you to stay consistent with your goals.