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Rewards for keeping healthy. Fancy it?

Enjoy discounts on top brands – helping you get healthy. And earn rewards when you get active.

£99 million in rewards and partner benefits returned to members in 2024*

Here's how it works

health-insurance

Join Vitality

Buy Vitality Health Lite cover. We give you discounts to help get you healthier1

Video GP

Get set up

Download our app and link up with your phone or a fitness tracker. Complete your Health Profile to unlock access to rewards

Smart watch

Earn points

Walk, run, dance. Get active your way to earn Vitality points

Weekly rewards

Get rewards

The more points you earn, the bigger the rewards1

1 To start earning rewards, you’ll need to download the Vitality UK app. You can track your activity and rewards on the go within the app.
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Say hello to weekly rewards

Earn at least 12 activity points each week and pick two rewards from the following Monday. You can choose any two between:

  • 50% off a handcrafted drink from Caffè Nero
  • 25% off any freshly-made main meal from itsu
  • 50% off a cinema ticket from ODEON or Vue

Choose and use rewards by Sunday of the same week.

Enjoy our rewards

Discounts on top brands – helping you get healthy. And earn rewards when you get active.

Details correct as at December 2025.

Here's a summary of the important information about each partner. Full terms and conditions apply to each partner, which are available in the Vitality UK app. You'll be able to access the app once you've taken out a plan.


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Save up to three months on your premiums each year

When you get active and reach Platinum status on the Vitality Programme, you can earn up to three months’ premium as cashback.

You qualify for cashback if nobody on your cover has a Vitality GP, Physio, Talking Therapy or specialist consultation - or gets a cash payment - during your plan year.

The cashback you receive depends on the Vitality status you reach by the end of the plan year.

If you qualify for cashback, you’ll get your cashback three months after you renew your cover for another 12 months.

How much cashback you can get

  • Silver status = 1 month's premium
  • Gold status = 2 months' premium
  • Platinum status = 3 months' premium
*VitalityLife Claims and Shared Value Report 2025