Vitality welcomes golfers Luke Donald and Iona Stephen as new Ambassadors
3 September 2025
Vitality welcomes new Ambassadors
Vitality, the health and life insurer that rewards people for making positive lifestyle choices, has today announced professional golfer Luke Donald and leading golf broadcaster and former professional golfer Iona Stephen as its newest Ambassadors, reinforcing its commitment to inspiring more people to be active and promoting healthier lifestyles through sport.
Golf’s emphasis on walking and outdoor activity makes it a powerful tool for making healthier habits part of your everyday life - an approach backed by Vitality’s Habits Index, which shows that even small, consistent actions like walking 5,000 steps a day can significantly improve long-term wellbeing and reduce long-term health risks.
Golf brings together movement, the outside and connection, all of which support active and healthier lifestyles.
Luke and Iona are the first golf ambassadors to join Vitality, becoming part of the inspiring Vitality ambassador team that includes Keely Hodgkinson and Maro Itoje.*
Luke Donald joins Vitality as a respected leader in the world of golf. As captain of the European Ryder Cup team and a long-standing figure in the sport, he brings a wealth of experience and passion for healthy living. His experience and values align with Vitality’s mission to help people take steps towards living healthy and active lives.
Iona Stephen joins Vitality to inspire more people to get active through golf and beyond. A respected voice in sport and a passionate advocate for women and young people, Iona shares Vitality’s commitment to making movement part of everyday life.
Nick Read, Managing Director at Vitality, said: "We’re delighted to welcome Luke and Iona to our ambassador family. At Vitality, we work with people who share our commitment to helping people live active and healthy lives and their shared passion for golf and its power to build healthy habits makes them ideal ambassadors to help us encourage more people to take small, consistent steps towards long-term wellbeing - we’re excited to work with both Luke and Iona to inspire our members and other communities."
Luke Donald said: "I’m proud to be joining Vitality as an ambassador. Golf has always helped me stay active and focused, and I believe in its power to support healthier habits. I’m looking forward to working with Vitality to encourage people to move more and feel the benefits of an active lifestyle."
Iona Stephen said: “I’m thrilled to be joining the Vitality ambassador family. I’m passionate about helping people discover the joy of being active, whether that’s through golf or any other sport. Vitality’s mission to make movement a natural part of everyday life really resonates with me, and I’m excited to support their work in inspiring more people to get active regularly.
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Notes to editors
*Vitality’s inspiring Ambassador team includes Dame Jessica Ennis-Hill, Keely Hodgkinson, Heather Knight, Tracey Neville, Ellie Simmonds, Jos Buttler, Maro Itoje, Joe Root, Jonny Wilkinson, Gabby Logan, and newly announced golf ambassadors Luke Donald and Iona Stephen.