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Gary King

Head of Protection Specialists

Gary King has over 25 years’ experience in the life insurance industry, including 8 years with Vitality.

He specialises in personal and business protection, covering areas such as life insurance, Serious Illness Cover, Income Protection and Whole of Life. Gary also has strong expertise in group risk and employee benefits. He holds RO1, RO5 and LP2 qualifications, reflecting his solid knowledge of financial services and protection products. Gary is known for his practical, well-rounded understanding of protection needs across both individual and business clients.

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Joanne Brooks

Protection Specialist

Joanne Brooks has over 20 years’ experience in financial services, including 16 years with Vitality.

Joanne began her career in high street banking before progressing into adviser and mortgage adviser roles, and later moved into business development within the mortgage sector. Joanne specialises in protection, with strong expertise across life insurance, Serious Illness Cover, and Income Protection, supported by a broad understanding of intermediary and commercial markets. Joanne holds RO5, IF7 and CeMAP qualifications, reflecting her strong technical knowledge of protection and financial services. She is known for her practical, well-rounded approach and her ability to support advisers and clients with clear, confident guidance.

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New to life insurance and not sure where to begin?

Our expert guides on life insurance will help you compare options and choose the right cover for your needs.

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