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Soccer Aid for UNICEF announces partnership with Vitality for June’s 2023 match

06 June 2023

Soccer Aid for UNICEF announces partnership with Vitality

The world’s biggest charity football match, Soccer Aid for UNICEF, today announced that Vitality – the innovative health and life insurance company - will be an official partner for the 2023 game. The match takes place on Sunday 11th June at Old Trafford, broadcasted live on ITV and STV. 

It’s the fifth time that Vitality has partnered with Soccer Aid for UNICEF, and this year’s sponsorship will include unique behind-the-scenes access with an array of Soccer Aid for UNICEF talent, who will be taking part in fun fitness related challenges designed to inspire and encourage people to live healthier and more active lifestyles. 

Nick Read, Managing Director of the Vitality Programme: “Our partnership with UNICEF is incredibly important to us and we are proud to be working with the team at Soccer Aid for UNICEF for a fifth year running. We have a shared goal and commitment to ensuring people live happy and healthy lives, and the partnership embodies everything we believe in as a business. It’s truly inspiring to see all of the work that has been done to help protect children across the world and their ongoing ambition to do more.” 

Kenneth Shepherd, Founder of Soccer Aid for UNICEF, said: “Vitality has been a brilliant partner for five years now, and we’re delighted to once again extend our partnership with them for the 2023 match. We look forward to working with Vitality in the build up to training week and the big game on Sunday 11th June, at Old Trafford.” 

Soccer Aid for UNICEF 2023 debutants include: Jack Wilshere, Jill Scott, Gary Cahill, Karen Carney, Ben Foster, Francesco Totti, Nani, Gabriel Batistuta, Kaylyn Kyle, Bugzy Malone, Joel Corry, Scarlette Douglas, Leon Edwards and Tommy Fury. They will be accompanied by returning stars, such as; Usain Bolt, Paul Scholes, Tom Grennan, Lee Mack and Chunkz. Also back is longstanding host and UNICEF UK Ambassador Dermot O’Leary, who will once again be joined by co-host and UNICEF UK High Profile Supporter, Alex Scott, as well as football reporter, Jermaine Jenas who will be a pundit for the game. 

The line-up is further strengthened by a number of football stars including: Jermain Defoe, Gary Neville, Herman Crespo, Nicky Butt, David James, Eni Aluko, Patrice Evra, and Roberto Carlos. Harry Redknapp returns, but this time is joined by one of the biggest names in the music business, Stormzy, who will be co-manager for team England.  

Since 2006 – when UNICEF UK ambassador, Robbie Williams co-founded the concept – Soccer Aid for UNICEF has raised over £75m to help give children all over the world a happy, healthy childhood full of play. Soccer Aid for UNICEF 2022, at the London Stadium, raised a record-breaking £15m. 

Right now, there has never been a more challenging time for children. Children are facing war, disasters, and other crises around the world and many are losing out on the happy, healthy, play-filled childhoods they deserve. Soccer Aid for UNICEF is harnessing the power of football to protect play for every child – by taking care of their health, shelter, education, sanitation and more, it allows children the chance to just be kids and focus on the one thing that children love most – playtime!   

The money raised from this year’s game could help UNICEF fight malnutrition, keep children safe in times of crisis, and get them back to school. It could also help UNICEF provide vaccines against preventable diseases such as polio, so children around the world can get the best start in life.  

To buy tickets for Soccer Aid for UNICEF 2023, please visit, where a family of four can attend for just £60. 

Vitality is a longstanding partner of UNICEF and supports other notable active and sports focused UNICEF campaigns. 

For further info please contact