Vitality expands digital care provision with addition of HealthHero as additional GP services partner
25 February 2026
Vitality expands with new GP services partner
Vitality has announced a new strategic partnership with HealthHero, as it expands its Virtual GP services.
The new partnership forms part of Vitality’s drive to invest in and provide further innovative digital healthcare access for its members. HealthHero will now also complement the current Virtual GP service offered by Vitality with long standing partner Livi, giving members increased capacity.
The expansion of Vitality’s GP service builds on clear industry trends seen in consumer behaviour, with access to everyday health care appointments such as GP appointments being seen as key reason for purchasing private medical insurance (PMI). Through the addition of HealthHero and the expansion of its digital offering, Vitality will ensure that it can support all future demands through a range of GP services
HealthHero GP Service will initially be provided to new Personal and SME Private Health Insurance members and those who have not used Vitality’s existing virtual GP service in the last 12 months. Members who regularly use Livi will continue their journey uninterrupted, with both partnerships operating in parallel to support growing demand, before coming together and being made available to all members as an integrated, triaged pathway later this year.
Arun Thiyagarajan, VitalityHealth CEO said “Healthcare expectations are shifting fast, and we’re committed to staying ahead of what members will need next. By bringing HealthHero on board for GP services alongside our long‑standing partner Livi, we’re boosting the long-term scale and resilience of our offering, while holding firm on quality and experience. Expanding our network means advisers can be confident their clients have greater flexibility, and seamless access to the right care exactly when they need it.”
Aseem Sadana, UKI CEO at HealthHero said: " We are delighted to partner with Vitality, a brand synonymous with quality and proactive health. At HealthHero, we are committed to making healthcare as seamless as possible, and we are particularly excited as this partnership allows us to provide flexible, high-quality care that fits into people's busy lives, ensuring Vitality members can access expert medical advice exactly when and how they need it."