VitalityLife reaches one million lives insured milestone
Vitality has today announced a landmark milestone - surpassing one million lives insured across its UK life insurance business.
Since launching in 2004, VitalityLife has grown from a joint venture into one of the most recognised life insurance brands in the UK. Today's milestone reflects the trust members and advisers have placed in the business over more than two decades.
The past two years have been particularly significant. The number of advisers placing business with VitalityLife has grown by 50%, reflecting the relevance and value of the product for their clients and the growing demand for high level protection and regular value.
Vitality's name and products have grown to be synonymous with innovation over the years. From introducing the Vitality Programme to UK life insurance, to unique cover such as its Serious Illness Cover with severity-based payments and the ability to make multiple claims, through to later-life protection via Dementia and FrailCare Cover available on SIC, which now extends to over 200,000 members into old age.
Justin Taurog, CEO at VitalityLife, said: “I'm incredibly proud that VitalityLife is now protecting one million lives. A truly significant milestone for our business.
“Over the years, we've continued to evolve and strengthen our proposition, making it simpler, faster and easier to do business with us, while staying true to our Shared Value model.
“Reaching one million lives isn't just about scale. It reflects the impact Vitality has today: more people protected, more families with peace of mind, and more lives supported to be healthier for longer. Part of the Shared Value model is that it has a benefit to society as a whole. Hitting one million members reflects the growing positive benefit we are having on society by helping more people lead healthier lives.
“Today is not just a celebration for us, but for the advisers and intermediaries who have been part of this journey. We are where we are today, because of them."
The recent launch of Vitality AI, which brings personalised, science-backed actions to help members live longer in better health, alongside the AI-powered underwriting announced last month to make the process faster and simpler, is a signal of Vitality's continued commitment to using technology to support both members and advisers in meaningful ways, with much more to follow.
Vitality will celebrate this moment and launch the latest company insights from the VitalityLife Claims and Shared Value Report at a special digital event, VitalityLife: in Focus, on Wednesday 17th June at 10am. For more information and to register, visit: Home Page - VitalityLife: in Focus.