Get up to 50% off a pair of running shoes with SportsShoes.com
Plus, 15% off other full priced, in-season items like clothing and accessories - excluding the Outlet Store and electronic items
Terms and conditions apply
Save on your sports gear, every year
The right gear can make or break a workout, no matter your fitness level. That's why we've partnered with SportsShoes.com to keep up your confidence while you're on the move - even if it's just walking the dog this weekend.
You can now get up to 50% off a pair of in-season running shoes with SportsShoes, every plan year. Or you can get 15% off a pair of running shoes from the Outlet Store.
Plus, you'll get 15% off other full priced, in-season items like clothing and accessories, all year round 1.
A delivery charge will apply.
1 Excludes the Outlet Stores and electronic items
How do I get my SportsShoes.com discount?
It's easy. Get started in a few simple steps...
Join Vitality
Get started by buying a qualifying Vitality health or life insurance plan.
Get your discount
Once you've signed up, you can see all your savings and rewards on our Vitality UK app.
Enjoy your new gear
Shop SportsShoes.com for qualifying items. Your discount will be automatically applied at checkout.
Time to choose your plan
Get your SportsShoes.com discount by selecting one of our eligible plans
Health insurance
Get fast access to private healthcare with our award-winning health cover. From as little as £1.45 a day*
Health insurance helps cover the cost of private healthcare, such as seeing a consultant or getting surgery.
Life insurance
Protect your loved ones with our award-winning life cover. From as little as £5 a month.
Life insurance can provide a payout, if you pass away, become seriously ill or injured.
*Price is based on the following criteria: a 30-year-old based in Peterborough, plan start date Sept 2025, Full Medical Underwriting, Consultant Select hospital option, £250 excess and £500 out-patient benefit and includes Insurance Premium Tax (IPT).
Get rewarded, get healthier
Getting discounted sports gear from SportsShoes.com is only the beginning. You also get other Vitality rewards when you make healthy choices.
Whether that’s investing in health or life insurance or getting stuck in with exercises – you’ll get access to rewards from top brands. All while taking care of yourself, and your health.
