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Cinema

Frequently asked questions

Your questions answered

Find the answers to our most common cinema ticket questions

You need to make sure you’ve earned 48  activity points within one calendar month  and that your Vitality activity points are showing on your Vitality points statement in order to claim your cinema ticket. You also need to have completed your online Health Review.

You’ll qualify for the cinema reward if you are an adult member and you have one of the following Vitality plans:

Health insurance

  • Any private health insurance plan.
  • Any small business health insurance plan (excluding Vitality Essentials and Vitality at Work)
  • Any corporate health insurance plan or trust scheme administered by Vitality, with Vitality Plus benefits.
Life insurance

Minimum monthly premiums apply for this cinema reward. To qualify, you’ll need to have Vitality Plus. To get Vitality Plus, you'll need to:

  • Pay at least £45 a month for an individual plan, or £60 a month for a joint plan and;
  • Add Vitality Plus onto your life insurance plan for an extra £4.75 a month

Invest

  • VitalityInvest plans with Vitality Plus.
You’ll be able to redeem a cinema ticket reward at the following cinemas:
• IMC Cinemas
• ODEON
• Omniplex
• Movie House Cinemas
• The Ritz Cinemas.
As soon as you’ve earned 48 activity points in a month, you can claim a cinema voucher code.
You’ll have until the end of the following month to use your cinema voucher code
If you choose to only generate one of your cinema tickets, the one with the shortest valid duration available will be generated. This means you’ll be given the code with the earliest expiry date, so you don’t risk missing out before it expires. If you’re a Northern Ireland member, you’ll need to email us to order your cinema voucher, within one calendar month of earning your Vitality activity points. 
Yes. If you and your partner, if applicable, each achieve 48 activity points a month, you’ll also unlock voucher codes for them too.
Yes. Please read the cinema terms and conditions before buying a Vitality product.
If you visit a Vitality partner gym on a Sunday, your points will appear on the Monday morning. Vitality activity points tracked using a wearable device will appear within 48 hours of the recorded activity. parkrun points will appear on a Monday morning for the previous Saturday.
Once your Vitality activity points are displaying on your Vitality points statement and you’ve earned 48 Vitality activity points in one calendar month, you’ll be able to book your cinema ticket anytime. If you’re a Northern Ireland member, you’ll need to email us to order your cinema voucher, within one calendar month of earning your Vitality activity points. 
If you have two or more adults on your plan, you may earn cinema tickets at different times, so you could have more than one cinema ticket with different expiry dates. If you choose to get more than one code at a time and they have different expiry dates, you’ll see your codes in date order. The ones that are due to expire the soonest will show first, so we recommend you use the top codes first as they’ll expire the quickest. If you’re a Northern Ireland member, you’ll need to email us to order your cinema voucher, within one calendar month of earning your Vitality activity points. 
No, you can only use your cinema ticket to see a film before the expiry date.
All adults over the age of 18 on your plan will need to track their activity to earn a cinema ticket. They can link an activity device or use free tracking apps, such as Apple Health or Google Fit, to track their steps.
Yes, any child over the age of 18, or any adult dependants on your plan need to earn 48  Vitality activity points within one calendar month to claim their cinema ticket.
We want to encourage all of our members to engage in healthy habits. Members who are aged 70 or over or have a verified Vitality Age gap of 5 or more years, can earn 3 activity points for reaching 5,000 steps in a day. To earn a cinema ticket, they still need to earn 48 activity points in one calendar month.