Healthy People,
Healthy Planet
Helping you to choose a healthier lifestyle and protect the environment we all live in.
Sustainability at Vitality
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices.
We believe that healthy people need a healthy planet. That’s why sustainability is central to our mission to drive positive change. We reward healthy choices and champion practices that protect the environment, improve wellbeing and support future generations.
Climate change and environmental damage directly harm our health, for instance through extreme heat and air pollution1. Adopting sustainable practices helps us reduce these risks and create healthier lives for all.
Find out how Vitality is helping to drive a healthier, more sustainable future...
“At Vitality, being a force for good means putting health at the heart of everything we do, for people and for the planet”
Deepak Jobanputra, Vitality’s Group Chief Sustainability Officer, shares how our core purpose drives action on climate, health and responsible business, and why sustainability and wellbeing must go hand in hand.
Deepak Jobanputra, December 2025
Being a Force for Good
Our roadmap to achieving net zero
Explore our approach
Learn more about what we're doing to make people healthier and support a healthier planet.
Responsible business
We believe good governance and a strong culture are key to being a responsible and resilient business.
What this means for us:
- We live by our values. They define what's expected of our people, what's important to our members and our business.
- We have robust governance that ensures we can manage and respond to risks effectively, including those associated with climate change.
- We have strong policies and standards that support the delivery of good governance. Areas where we have specific Standards include responsible investment, data ethics and the prevention of financial crime.
Find out more about what Vitality does as a responsible business by reading our:
United Nations Sustainable Development Goals
Vitality is a signatory of the United Nations (UN) Principles for Sustainable Insurance (PSI) and a key member of its working group for health and life insurance.
We fully support the vision of the PSI, for the insurance industry to play a key role in enabling a healthy, safe, resilient and sustainable society. We are also committed to sharing our expertise in pursuit of the UN Sustainable Development Goals.
In June 2023, Vitality co-authored a UN PSI paper. This provides a plan for life and health insurers to address the protection gap and drive better health outcomes.
Discovery group’s mission
Vitality is part of Discovery, a multinational financial services organisation, who has been a part of the UN Global Compact since 2015.
Discovery’s sustainability framework outlines four areas where we believe we can extend our impact. These key areas are:
- Make People Healthier
- Enhance and protect lives
- Strengthen social systems
- Restore the Environment
Learn more about Discovery Group’s integrated sustainability framework and how we contribute to eight of the UN Sustainable Development Goals (SDGs).
Highlights of recent research conducted by Vitality UK
- Published Active Women, Healthy Lives: Understanding Barriers to Women’s Participation in Physical Activity report
- Released findings from the 10th annual Britain’s Healthiest Workplace survey highlighting trends in employee health and workplace productivity across the UK
- Participated in developing the UN Sustainable Development Solutions Network Insurance and Sustainable Development: Partnering on Risk, Resilience and Transformation position paper and course
- Contributed a case study to the World Economic Forum’s Thriving Workplaces: How Employers can Improve Productivity and Change Lives insight report