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Get a health quote in minutes

5 Star Defaqto rated health insurance, with rewards from top brands. Find out what's included in your cover, from private hospital treatment to cancer cover and more. Plus, boost your plan with optional cover. From £1.45 a day.

Defaqto 5 star expert rated for Private Medical Insurance, Individual category. 2012-2026

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Get a life quote in minutes

5 Star Defaqto rated life insurance, with rewards for healthy living. From £5 a month.

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Get rewarded with a Vitality plan.

Explore Vitality rewards - plus discounts on top brands.

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Vitality points question?

Find out how to recover any Vitality points that are missing from your statement or submit evidence of your health appointments to get Vitality points.

Go to missing points guide Submit evidence

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Active rewards

Enjoy a Rakuten TV movie rental, on us

Choose an on-demand movie rental from Rakuten TV every 4 weeks when you keep moving with Vitality insurance

Qualifying plans, minimum premiums, T&Cs apply

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Watch whenever, without leaving home

Fancy a night in? Rakuten TV is your cinema at home, with a huge selection of on-demand movie rentals to immerse yourself in.

When you hit a 4-week Streak – you can pick an on-demand movie rental on us.

You’ll need a plan with Vitality Plus benefits to play in the app and choose Rakuten TV rentals.

* Excludes rentals for 4K, UHD and Early Home Releases.

How do I get my movie rental?

It's easy. Get started in a few simple steps.

Join Vitality

Buy a qualifying health plan or life insurance plan with Vitality Plus benefits

Get moving

Earn at least 12 activity points a week for 4 weeks in a row through everyday steps, gym visits and workouts. Log into the Vitality UK app regularly to make sure your points are synced

Choose Rakuten TV

You can choose Rakuten TV from the Monday after you hit your 4-week Streak.

Time to choose your insurance plan

Select one of our qualifying insurance plans to be eligible for the Rakuten TV reward

Health insurance

Get fast access to private healthcare with our award-winning health cover. From as little as £1.45 a day ¹.

To enjoy the Rakuten TV reward, you’ll need:

Personal health insurance (excluding Vitality Health Lite plans)
Business health insurance (excluding Vitality at Work plans and Vitality Essentials)
Corporate health insurance or trust scheme with Vitality Plus benefits

Life insurance

Protect yourself and your loved ones with our award-winning life cover. From as little as £5 a month.

To enjoy the Rakuten TV reward, you’ll need a life insurance plan with Optimiser.

Optimiser rewards healthy habits with lower premium increases and gives you access to our full range of rewards and discounts, including Rakuten TV. You’ll also need:

A minimum monthly premium of £45 for single life plans, or £60 for joint life plans
To pay a monthly fee of £5.50 per adult

¹Price is based on the following criteria: a 30-year-old based in Peterborough, plan start date Sept 2025, Full Medical Underwriting, Consultant Select hospital option, £250 excess and £500 out-patient benefit and includes Insurance Premium Tax (IPT)

Grass with icons of coffee, cinema and food

Active Rewards

Get more for your healthy habits

Take your health to the next level with a wider range of rewards to choose from – all for staying healthy.

You’re able to unlock rewards for consistently getting active, like the Rakuten TV reward, when your track your everyday steps, workouts and gym visits and earn activity points week after week. Other rewards include cinema tickets, meals on us and more.

But that’s not all, you could also:

Save over £2,000 every year² – enjoy great savings from top brands and earn brilliant rewards for your healthy habits
Choose from more top brands than ever – explore rewards that motivate you to keep moving
Live a healthier, longer life – up to five years longer actually, when you keep it up³

Rakuten TV FAQs

To enjoy the Rakuten TV movie reward, you'll need one of the following plans:

Personal health insurance (excluding Vitality Health Lite plans)
Business health insurance (excluding Vitality at Work plans and Vitality Essentials)
Corporate health insurance or trust scheme with Vitality Plus benefits
Life insurance with:

Optimiser
A minimum monthly premium of more than £45 for single life plans, or £60 for joint life plans
And a monthly fee of £5.50 per adult, to enjoy rewards

The Rakuten TV Benefit is open to all Eligible Members who comply with these terms and conditions. You must be a Vitality Plus member to qualify for this benefit and must meet all qualifying criteria below.
For the purpose of these terms and conditions the following definitions apply;
1. Active means that a Vitality plan has no unpaid premiums, has not lapsed and has not been cancelled by the Eligible Member or by Vitality;
2. Active Week(s) means the calendar week, commencing at 12:00am Monday and ending on 11:59pm Sunday, during which an Eligible Member earns 12 Activity Points, or a lower threshold as determined by Vitality if applicable. Only Activity Points earned during that period count towards the weekly goal for the purpose of unlocking a 4-Week Streak. Further information about unlocking a 4-Week Streak can be found here;
3. Activity Points means activity-based points that have been awarded to an Eligible Member through the Vitality Programme for participating in physical activity as recognised by Vitality;
4. Eligible Member(s) means anyone 18 years old and over with an Active Vitality Plan who:
  1. is a resident of the United Kingdom or a British Crown Dependency;
  2. is registered on the Member Zone;
  3. has completed their Health Profile; and
  4. has achieved a 4-Week Streak
  a reference to ‘you’ in these terms and conditions means an Eligible Member;
5. 4-Week Streak means the achievement by Eligible Members who have maintained 4 Active Weeks in a row, after which those Eligible Members may, via the Vitality UK App, select and unlock two Rewards in accordance with these terms and conditions. Further information about the 4-Week Streak feature can be found here: [insert link to 4-Week Streak Ts & Cs];
6. Health Profile means the feature within the Vitality UK App which shows Vitality members a clear picture of their current health with tips on how to improve it, following Vitality members completing an online health questionnaire in their current Plan Year;
7. Member Zone means the online portal available to members of Vitality (via personalised login) which allows them to review their Vitality Plan terms and other information relevant to their Vitality Plan;
8. Plan Year means normally, the initial twelve-month period beginning on the start date of a member’s Vitality Plan and ending on the first anniversary of that start date and each subsequent twelve-month period thereafter. Where there is a change in plan holder or in some other circumstances, the start and end of the Plan Year may change despite a person remaining covered under a Vitality Plan at all times, giving a period of greater or less than twelve months accordingly. However, a Plan Year will always commence from the commencement date as shown on any plan documentation of a plan which a person is covered under;
9. Rakuten TV means Rakuten TV Europe, S.L.U., with its registered office a C/ Badajoz, 60, 08005 Barcelona, Spain, and VAT number ES-B65390544;
10. Rakuten TV Benefit means the benefit provided by Vitality to Eligible Members under the Vitality Programme in accordance with these terms and conditions to receive a Voucher;
11. Rewards means the Vitality partner rewards available for selection by Eligible Members who have unlocked a 4-Week Streak including, but not limited to, the Voucher as part of the Vitality Programme;
12. Vitality means Vitality Corporate Services Limited (registered number 05933141) of 3 More London Riverside, London, SE1 2AQ trading as VitalityHealth and VitalityLife. A reference to ‘we’ in these terms and conditions also means Vitality;
13. VitalityHealth Plan means a private medical insurance plan or healthcare trust administered and arranged by Vitality. This includes the following plans only;
  1. a personal healthcare plan;
  2. a business healthcare plan;
  3. a corporate healthcare plan with Vitality Plus; or
  4. corporate healthcare trust with Vitality Plus;
    but excluding ‘Vitality at Work’, ‘Vitality Essentials’ and ‘Vitality Health Lite’ products
14. VitalityLife Plan means a non-investment long term insurance contract or trust scheme administered and arranged by Vitality with Vitality Plus;
15. Vitality Plan means a VitalityLife Plan and/or a VitalityHealth Plan;
16. Vitality Plus means the benefit called “Vitality Plus” which is included on certain personal and business VitalityHealth Plans and can be added to corporate VitalityHealth Plans and VitalityLife Plans for an additional fee;
17. Vitality Programme means the benefits programme administered by Vitality pursuant to which members are offered a range of wellness and lifestyle related Rewards;
18. Vitality UK App means the Vitality member app which is available on the ‘App Store’ for Apple devices or ‘Google Play’ for Android devices and allows Vitality members to manage their Vitality Plan and engage with the Vitality Programme;
19. Voucher means a voucher with a relative value of £5.50 which may be used in either of the following ways;
  1. towards the rental of one (1) Rakuten TV movie (in either standard definition or high definition) which has a value of up to £5.50;
  2. or as a £5.50 discount on the value of any priced Rakuten TV movie rental (in either standard definition or high definition).
20. Voucher Wallet means the e-wallet within the Vitality UK App where an Eligible Member can store their Vouchers and Rewards once selected;
Selecting and using your Voucher
Provided that an Eligible Member has achieved a 4-Week Streak, Eligible Members will be eligible to select up to two Rewards, one of which may include the Voucher.
We will unlock your Rewards;
1. on a Monday immediately following a 4-Week Streak; or
2. if all Activity Points have not been awarded by the end of a week, as soon as 12 Activity Points have been awarded to you for the preceding week (meaning you have achieved an Active Week for the preceding week)
If you select the Voucher, it will be saved and accessible within your Voucher Wallet.
The Voucher will be available for selection and redemption for four weeks. This four-week period will start from the immediate Monday after you have achieved a 4-Week Streak (and are therefore eligible to select your Reward(s) until 11:59pm on the Sunday of the fourth week regardless of the actual day on which you select the Reward(s). Therefore, you must both select and use your chosen Rewards within this same four-week period.
With respect to clause 6 above, if for example you select the Voucher at 11:58pm on the Sunday of the fourth week, the Voucher will still expire and be unavailable for use after 11:59pm on that same Sunday. If the Voucher is not selected within this period, you will not be able to select it again until you achieve another 4-Week Streak.

General
An Eligible Member’s use of the Voucher(s) are subject to the following conditions:
1. An Eligible Member may only select one (1) Voucher per 4-Week Streak achieved;
2. The Voucher may only be used towards movie rentals and may not be used towards movie purchases. Rentals last for 48 hours from the time the movie is rented.
3. The Voucher may not be used towards the following movies;
  1. movies in 4K resolution
  2. movies inultra-high definition (UHD); and
  3. ‘early home release’ movies.
4. Once a Voucher has been redeemed on a movie rental, the movie must be watched within 48 hours of redemption after which point the movie will no longer be able to be watched.
5. The Vouchers will be subject to Rakuten TV’s own terms and conditions, which Vitality will ensure Eligible Members will be notified of.
6. Subject to clause 14, the Vouchers are non-exchangeable, non-transferable, and cannot be redeemed for cash.
7. The Vouchers are for an Eligible Member’s personal use and may not be (or attempted to be) re-sold or re-gifted to any other individual.
Vitality is not responsible for any actions, representations, omissions, or defaults by Rakuten TV in relation to the Vouchers.
Vitality reserves the right to amend these terms and conditions (including extending or withdrawing the Rakuten TV Benefit) on the provision of written notice or via Vitality’s website (vitality.co.uk).
Vitality is not responsible in the event that an Eligible Member is unable to earn Activity Points or is otherwise unable to take up this Rakuten TV Benefit, for any reason that is outside of Vitality’s control.
Vitality will not be liable for any lost Voucher(s), including but not limited to, where an Eligible Member has changed their contact details and failed to notify Vitality of this change, any technical fault, malfunction, hardware or software failure or network or server failure of any kind.
Any decisions made by Vitality over eligibility or otherwise in relation to this Rakuten TV Benefit are final and will not be open to dispute. Such decisions are made at Vitality’s sole discretion and no correspondence will be entered into.
Vitality reserves the right to substitute any of the Vouchers or the Rakuten TV Benefit with other voucher(s) or benefits of a similar value.
Vitality reserves the right to refuse to award the Vouchers to anyone in breach of these terms and conditions.
All personal data of Eligible Members will be held and used by Vitality for the purpose of promoting this Rakuten TV Benefit in accordance with Vitality’s privacy notice (which can be found on https://www.vitality.co.uk/privacy/) and data protection legislation.
Vitality is the party legally responsible for this Rakuten TV Benefit as the promoter.
Where there is any inconsistency between these terms and conditions and the terms and conditions covering the 4-Week Streak function (insert link), the 4-Week Streak terms and conditions shall prevail.
These terms and conditions are governed by English law and by taking part in the Rakuten TV Benefit, Eligible Members submit to the exclusive jurisdiction of English and Welsh courts and tribunals with regard to any dispute or claim arising under these terms and conditions.

VPTD321422WF 12/25

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Details correct as of December 2025.

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Enjoy a Rakuten TV movie rental, on us

Watch whenever, without leaving home

How do I get my movie rental?

It's easy. Get started in a few simple steps.

Join Vitality

Get moving

Choose Rakuten TV

Already a Vitality members and looking for some help?

Time to choose your insurance plan

Select one of our qualifying insurance plans to be eligible for the Rakuten TV reward

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Get more for your healthy habits

Rakuten TV FAQs

What are the qualifying plans for the Rakuten TV reward?

Where can I watch Rakuten TV rentals?

How long is the Rakuten TV reward valid for?

What are the terms and conditions?

Selecting and using your Voucher

General

There's other rewards for you to enjoy

ODEON and Vue

itsu

Carluccio's

Merlin Attractions

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