Skip to main content
Vitality Logo

Enjoy rewards for staying active

Get rewarded for building healthy habits that can support a longer, healthier life

Ways to enjoy Active Rewards

When you get active

play4morefeature3x 1

Weekly Pick

Choose two rewards every week

Streaks3x

4-week Streak

Choose two rewards when you hit four weeks in a row

play

Weekly Play

Play every week for monthly rewards

Rewards summary

Rewards Weekly Pick 4-week Streak Weekly Play
Caffè Nero ☑ a handcrafted drink on us    
 itsu ☑ 25% off a freshly made meal ☑ a meal on us ☑ 25% off a freshly made meal
 Cinema ☑ 50% off a cinema ticket ☑ a ticket on us ☑ 50% off a cinema ticket
 Rakuten TV   ☑ an on-demand movie rental on us  
 PizzaExpress ☑ 25% off the PizzaExpress Vitality Range ☑ a free main meal when you buy any main  
 Merlin Attractions   ☑ 30% off up to four Online Advance tickets  
Deliveroo Plus   ☑ a 30-days Plus Gold membership. T&Cs apply.  
Amazon.co.uk Gift Card      ☑ gift card on us

Access your Active Rewards on the go

Download or open the Vitality UK app. Available on Google Play and in the App store.

How to unlock Active Rewards

 
More flexibility

Pick your weekly rewards

Earn at least 12 activity points and pick two rewards from the following Monday. You can choose two between:                               

  • A handcrafted drink from Caffè Nero
  • 25% off any freshly-made main meal from itsu
  • 50% off a cinema ticket from ODEON or Vue
  • 25% off the PizzaExpress Vitality Range

Choose your rewards and use them by Sunday of the same week.                                                                                                                                                                                                                                                                                                                                                               

 

Build healthy habits and earn rewards

 
Rewarding consistent activity

4-week Streak

Unlock rewards for consistently getting active. Earn at least 12 activity points a week for 4 weeks in a row and choose two rewards from:

  • Deliveroo Plus, itsu, PizzaExpress, Merlin Attractions, Rakuten TV and ODEON, Vue or Northern Ireland cinemas

Rewards unlock from the Monday after you hit a 4-week Streak. You'll have 28 days to choose and use your rewards.

Missed a week? Your 4-week Streak simply resets and you have a new opportunity to start again the following week. Track your progress in the Vitality UK app.                                                                                               

Play weekly for monthly rewards

 
play for more

Play for monthly rewards

Keep moving to play every week, unlock and choose monthly rewards. You’ll get at least one reward a month if you play every week.

Choose rewards from:

  •  itsu, ODEON or Vue, Amazon.co.uk  Gift Card

Rewards unlock from the last Monday of the month. Choose your rewards by Sunday of the same week you've unlocked them and use them within 30 days.                                                                                                                                                                       

Other rewards and savings

Enjoy the rest of your rewards and savings, including:

Things you need to know

Want cinema tickets for children on your Vitality plan?

You can get cinema tickets for children on your plan only as part of Streak Rewards.

If you (the principal member) choose a monthly cinema ticket in Streak Rewards, you’ll also receive your children’s cinema tickets. You can access them in the Rewards Tab in the Vitality UK app. Vitality Life plans taken out after 27 February 2023 are subject to a maximum of four cinema tickets, per family, per month.

Missing points?

Regularly log into the Vitality UK app to make sure your activity points are up to date by Sunday each week. Allow 48 hours for points to show on your statement after completing an activity or refreshing the app.
Details correct as at March 2026