Enjoy rewards for staying active
Get rewarded for building healthy habits that can support a longer, healthier life
Ways to enjoy Active Rewards
When you get active
Weekly Pick
Choose two rewards every week
4-week Streak
Choose two rewards when you hit four weeks in a row
Weekly Play
Play every week for monthly rewards
Rewards summary
| Rewards | Weekly Pick | 4-week Streak | Weekly Play |
|---|---|---|---|
| Caffè Nero | ☑ a handcrafted drink on us | ||
| itsu | ☑ 25% off a freshly made meal | ☑ a meal on us | ☑ 25% off a freshly made meal |
| Cinema | ☑ 50% off a cinema ticket | ☑ a ticket on us | ☑ 50% off a cinema ticket |
| Rakuten TV | ☑ an on-demand movie rental on us | ||
| PizzaExpress | ☑ 25% off the PizzaExpress Vitality Range | ☑ a free main meal when you buy any main | |
| Merlin Attractions | ☑ 30% off up to four Online Advance tickets | ||
| Deliveroo Plus | ☑ a 30-days Plus Gold membership. T&Cs apply. | ||
| Amazon.co.uk Gift Card | ☑ gift card on us | ||
How to unlock Active Rewards
Pick your weekly rewards
Earn at least 12 activity points and pick two rewards from the following Monday. You can choose two between:
- A handcrafted drink from Caffè Nero
- 25% off any freshly-made main meal from itsu
- 50% off a cinema ticket from ODEON or Vue
- 25% off the PizzaExpress Vitality Range
Choose your rewards and use them by Sunday of the same week.
itsu
25% off a freshly-made meal. T&Cs apply.
Caffè Nero
A handcrafted drink on us. T&Cs apply.
ODEON or Vue
50% off a cinema ticket. T&Cs apply.
PizzaExpress
25% off the PizzaExpress Vitality Range. T&Cs apply.
Build healthy habits and earn rewards
4-week Streak
Unlock rewards for consistently getting active. Earn at least 12 activity points a week for 4 weeks in a row and choose two rewards from:
- Deliveroo Plus, itsu, PizzaExpress, Merlin Attractions, Rakuten TV and ODEON, Vue or Northern Ireland cinemas
Rewards unlock from the Monday after you hit a 4-week Streak. You'll have 28 days to choose and use your rewards.
Missed a week? Your 4-week Streak simply resets and you have a new opportunity to start again the following week. Track your progress in the Vitality UK app.
itsu
A freshly-made meal on us. T&Cs apply.
Deliveroo Plus Gold
A 30-day Plus Gold membership. T&Cs apply.
ODEON, Vue or Northern Ireland cinemas
A monthly cinema ticket on us. T&Cs apply.
Merlin Attractions
30% off up to four Online Advance tickets. T&Cs apply.
Rakuten TV
A monthly on-demand movie rental on us. T&Cs apply.
PizzaExpress
A free main meal when you buy any meal. T&Cs apply.
Play weekly for monthly rewards
Play for monthly rewards
Keep moving to play every week, unlock and choose monthly rewards. You’ll get at least one reward a month if you play every week.
Choose rewards from:
- itsu, ODEON or Vue, Amazon.co.uk Gift Card
Rewards unlock from the last Monday of the month. Choose your rewards by Sunday of the same week you've unlocked them and use them within 30 days.
itsu
A freshly-made meal on us. T&Cs apply.
ODEON or Vue
50% off a cinema ticket. T&Cs apply.
Amazon.co.uk Gift Card
A monthly chance to choose a gift card. T&Cs apply.
Other rewards and savings
Enjoy the rest of your rewards and savings, including:
.png?rev=6255a1e69a32467fb14936297fc494a2&h=368&w=2059&la=en&hash=75219EB21ABDB733CEC08AE460BB3DA4){kind=logo}
Things you need to know
Want cinema tickets for children on your Vitality plan?
You can get cinema tickets for children on your plan only as part of Streak Rewards.
If you (the principal member) choose a monthly cinema ticket in Streak Rewards, you’ll also receive your children’s cinema tickets. You can access them in the Rewards Tab in the Vitality UK app. Vitality Life plans taken out after 27 February 2023 are subject to a maximum of four cinema tickets, per family, per month.