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Monday 9 July 2018

Vitality launches new partnership with Chelsea FC

Vitality has announced it will become the Official Health Insurance Partner of Chelsea Football Club. The insurer, which rewards its members for healthy lifestyle choices, will sponsor both women and men’s teams, as well as the Academy squads.

The new partnership includes use of player imagery, in-stadium branding at domestic fixtures at Stamford Bridge and Kingsmeadow, as well as a presence across Chelsea’s digital and social media platforms.

It also gives Vitality members and Chelsea fans access to a number of club-related benefits, such as official merchandise, match tickets and the chance to experience matchday packages at Stamford Bridge.

Commenting on the deal Neville Koopowitz, CEO of VitalityHealth, said: ‘We’re delighted to begin this new partnership with Chelsea FC, which further extends our commitment to helping people live healthier lives through the power of sport. Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health, and through collaboration with elite sporting institutions such as Chelsea FC, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices.’

‘The breadth of this partnership, including the Chelsea Women’s and Academy teams, is particularly exciting, as it supports our commitment to raising awareness of and participation in women’s sport, as well as amongst young people, and at grassroots level.’

Chelsea’s Commercial Director, Chris Townsend, OBE, said ‘We are very proud to announce a new partnership with Vitality Health Insurance. They are a business we greatly admire and their unique approach to encouraging active behaviours and rewarding customers who live healthier lives is something that sets them apart from the competition.’

‘We are thrilled with their commitment to activate the partnership across our women’s team and at a grassroots level and look forward to working together.’

The deal further expands the health insurer’s support of top-flight English football, as it already has partnership deals in place with Arsenal FC, Liverpool FC and AFC Bournemouth.


Notes to editors

For further information, please contact:

Teneo Blue Rubicon
020 7420 3192
[email protected]


Dan McMillan, Head of PR at Vitality
07824 604 926
[email protected]

About Vitality – positively different health insurance

Vitality is the insurance business that helps people understand how they can improve their own personal health. Vitality makes it cheaper and easier for its members to get healthy and gives them rewards to keep them motivated, through a range of discounts and incentives.

Vitality believes in the power of sport to help inspire people to live a healthy life, which is why it partners with leading sports figures, teams and events to help share the Vitality message.

Vitality Ambassadors Jessica Ennis-Hill, Maro Itoje, Heather Knight, Joe Root, Ellie Simmonds and Jonny Wilkinson are role models who embody the values of Vitality. They are all using their passion for living a healthy lifestyle to motivate others to make positive changes. Taking small steps today can dramatically improve wellbeing over the long-term, regardless of your current state of health.

VitalityHealth is one of the UK’s leading private medical insurers and has pioneered the ‘shared-value’ insurance model. This is a unique approach which delivers value for Vitality members through rewards and ultimately better health. Society as a whole also benefits, as do the company’s profits, which comes about as a result of people being healthier and claiming less often.

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