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Thursday 7 June 2018

England Women's Cricket captain Heather Knight announced as Vitality Ambassador

Vitality has announced a partnership with England women’s cricket captain Heather Knight, who takes on the role of Vitality Ambassador, joining fellow England cricket captain Joe Root as well as Dame Jessica Ennis-Hill, Maro Itoje, Ellie Simmonds and Jonny Wilkinson.

Heather will be using her role as a national sporting hero and her passion for healthy living to inspire and motivate people to make positive changes to their health and wellbeing. She is currently featuring in Vitality’s latest marketing campaign and appears in a series of TV idents shown across Sky News Sports Bulletins.

Vitality partners with leading sports figures, teams and events to share its message around health and wellness. The health and life insurer has an extensive cricket portfolio: England cricket captain Joe Root has been a Vitality Ambassador since 2016 and the company recently announced an exciting title partnership of T20 cricket, including Vitality IT20s, the Vitality Blast and a range of key grassroots T20 tournaments.

Heather Knight, England women’s cricket captain and Vitality Ambassador, said: “I’m really excited to join Vitality as an Ambassador. I’m passionate about health and wellbeing and I’m looking forward to inspiring others to make positive lifestyle changes. Everyone should have the opportunity to live a healthier life so I’m very proud to work with Vitality alongside such an amazing group of sporting Ambassadors to help share this message.” 

Neville Koopowitz, CEO of Vitality, said: “Heather is a fantastic addition to our extraordinary group of Vitality Ambassadors. She is an incredible talent and inspirational role model who captivated the nation when she led the England women’s cricket team to their fabulous World Cup win last year. It’s great to have her on board and we look forward to working with her and sharing our collective passion for healthy living.”

To view a selection of the TV idents featuring Heather and other Vitality Ambassadors, click here