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Tuesday 10 July 2018

England cricketer Jos Buttler announced as Vitality Ambassador

Vitality today announces a partnership with England cricketer Jos Buttler, who takes on the role of Vitality Ambassador, joining England cricket men’s and women’s captains Joe Root and Heather Knight.

Jos will be using his role as a national sporting icon and his passion for healthy living to inspire and motivate people to make positive changes to their health and wellbeing. He is currently featuring in Vitality’s latest T20 marketing campaign alongside a cross section of professional and amateur Men’s and Women’s cricketers.

Vitality partners with leading sports figures, teams and events to share its message around health, wellness and investments. The insurer has an extensive cricket portfolio: England cricket captains Joe Root and Heather Knight have been Vitality Ambassadors for cricket since 2016 and 2018 respectively, and the company recently announced an exciting title partnership of T20 cricket, including Vitality IT20s, the Vitality Blast and a range of key grassroots T20 tournaments.

Jos Buttler, England batsman and wicket-keeper and Vitality Ambassador, said: “I’m delighted to be joining Vitality as an Ambassador. I’m passionate about health and wellbeing and I’m looking forward to inspiring others to make positive lifestyle changes. Everyone should have the opportunity to live a healthier life so I’m very proud to work with Vitality alongside such an amazing group of sporting Ambassadors to help share this message.”

Neville Koopowitz, CEO of Vitality, said: “Jos is a superb addition to our growing number of outstanding Vitality Ambassadors. He is an incredible talent, with his recent performances for the England cricket team demonstrating he is a player at the top of his game, and is an inspiration to many. It’s fantastic to have him on board and we look forward to working with him and sharing our collective passion for healthy living.”


Notes to editors

For further information, please contact:
CSM Sport and Entertainment
020 7593 5200


About Vitality – positively different health insurance, life insurance and investments

Vitality is part of Discovery Limited, a worldwide insurer and investment manager protecting more than eight million members in 18 countries worldwide, across Europe, the United States, Australia, South Africa, Canada and China.

Vitality pioneered the ‘shared-value’ insurance model, a unique approach based on the scientifically proven principles of behavioural economics. Through this model, Vitality helps members take a more active role in managing their own wellness, encouraging them to develop healthy long-term habits that are good for them, good for the company and good for society. The effect is positive for all stakeholders – members benefit from better health, financial rewards and additional incentives; employers benefit from healthier, more productive, and more engaged employees; and Vitality benefits from a healthier membership base.

Vitality Ambassadors including Jessica Ennis-Hill, Heather Knight, Ellie Simmonds, Jos Buttler, Maro Itoje, Joe Root and Jonny Wilkinson are role models who embody the company’s values. They use their passion for living a healthy, active lifestyle to motivate others to make positive changes, promoting the message that taking small steps today can dramatically improve wellbeing over the long-term.

In the UK, Vitality operates as three distinct businesses: VitalityHealth, VitalityLife and VitalityInvest.

About VitalityHealth

VitalityHealth is one of the UK’s leading private medical insurers. Through applications of the shared value model to health insurance, VitalityHealth incentivises members to get healthy, motivating better lifestyle choices which translate into lower mortality and morbidity risk over time. All VitalityHealth members receive Core Cover, giving them access to private GP video consultations within 48 hours and a Full Cover Promise (including full cover for hospital fees, consultant’s fees, diagnostic tests and out-patient surgical procedures). For more information, visit

About VitalityLife

VitalityLife is one of the fastest growing life insurers in the UK, offering award-winning cover to thousands of members. VitalityLife is unique to the UK protection market, with a suite of products including Life Cover, Income Protection Cover, Serious Illness Cover, Business Protection. By recognising people's efforts to look after themselves, VitalityLife offers a more comprehensive set of benefits than traditional insurers, and at highly competitive prices. For more information visit

About VitalityInvest

VitalityInvest is a revolutionary investment proposition, designed to prepare customers for the retirement of tomorrow. It brings the shared value insurance model to the long-term savings market. The proposition consists of three products - a stocks and shares ISA, a junior ISA –and a retirement plan, available today through advisers. All products incorporate features aimed at generating economic value for all stakeholders through positive, long-term behaviour change. For more information, visit