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Tuesday 2 October 2018

Vitality launches workplace wellbeing programme fronted by former England rugby star

VitalityHealth has launched a new workplace wellbeing programme that aims to help businesses build healthier, more engaged and productive workforces.

The new initiative, called the Performance Champions programme, is led by former England rugby star and Rugby World Cup winner Maggie Alphonsi. It forms part of the health insurer’s existing Vitality at Work offering and is an evolution of the Vitality Champions programme, which sees health and wellness enthusiasts within Vitality’s business client base inspire and motivate their colleagues to lead healthy lifestyles. There are more than 150 Vitality Champions in workplaces across the UK.

Alongside Maggie, VitalityHealth has recruited five former top UK athletes who will take on the role of Performance Champions. They include: James Hudson, Premiership Rugby Player; James Rodwell, England Rugby 7s Player; Crista Cullen, Great Britain Hockey Player; Alex Gregory, Great Britain Rower and Lizzie Simmonds, Great Britain Swimmer.

Each Performance Champion will partner with a ‘squad’ of around 20 Vitality Champions and meet twice a year to deliver workshops and create a workplace community that promotes the sharing of ideas and progress at board level.

The programme is grounded in Vitality’s expertise in behavioural science and is supported by data from Britain’s Healthiest Workplace, the UK’s most comprehensive workplace wellness survey. 

Neville Koopowitz, CEO at VitalityHealth, said: “In order to be effective, workplace health and wellbeing strategies must be embedded in the fabric of the organisation, be accessible and well-promoted, supported by senior leadership, and, importantly, offer employees tangible incentives to participate. 

“Our Performance Champions will help elevate the discussion around employee health onto the Board agenda, and demonstrate that wellbeing interventions deliver tangible improvements in employee engagement and productivity, and, ultimately, lead to improvements in a business’s bottom line.”

Maggie Alphonsi, Vitality Champions Programme Director, said: “Societal trends are changing and workplace wellness is becoming an increasing priority for employers, however, more needs to be done to communicate the benefits to senior leaders. I’m delighted to be leading the Performance Champions programme and I look forward to helping organisations see the real competitive advantages they can gain from a healthy workforce in terms of reducing lost productivity and increasing employee engagement.”