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Vitality bolsters portfolio of partners to help people lead healthier lives

24 November 2021
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Vitality bolsters portfolio of partners to help people lead healthier lives

24 November 2021 – Vitality has today announced the addition of a number of new partners and a series of enhancements to its unique Vitality Programme, which rewards members for making better life choices and taking steps to be healthier. 

The new partners include best-in-class brands Peloton, Mindful Chef and PureGym, all of which will offer a range of offers or discounts to Vitality members. 

Peloton: Vitality members will be able to earn up to 40% cashback on the Peloton Bike and other Peloton Connected Fitness products, the Bike+ and Tread. Cashback will be linked to the number of Peloton workout days they record on a monthly basis*.

Mindful Chef: Vitality members who earn a set amount of activity points from being more active will benefit from up to £10 off each week on anything on the Mindful Chef website, from healthy recipe boxes to its Prepared Range, which includes healthy ready meals, award-winning smoothies, gut-healthy breakfasts, soups, broths and desserts**.

PureGym: Vitality members can get up to 50% discount on membership with PureGym and their network of nearly 300 gyms***.

Vitality has additionally made some changes to its existing programme, with members now able to choose an Innocent smoothie as an alternative option to the weekly coffee offering at Caffè Nero and extended the gym offering to cover all Nuffield Health gyms, regardless of location, plus increased the gym discount available to VitalityLife Plus members, from 40% to 50%.

Neville Koopowitz, CEO at Vitality, said: “Sharing the benefits of healthy living is at the centre of what we do, and our research shows that incentives are a positive force for change when it comes to influencing behaviour and motivating people to make healthier choices and become more active. 

“Over the years, we have strived to constantly evolve the Vitality Programme to meet the needs of our members and the changing world. We are pleased to be extending and further developing our partnership with Peloton, as well as welcoming Mindful Chef and PureGym to our programme. 

“These new partnerships further bring to life our shared-value approach to insurance by delivering more value to our members, whilst also benefiting advisers, us as the insurer and creating a healthier society overall.”

Speaking on their partnership with Vitality: 

Cassidy Rouse, Global GM, Corporate Wellness at Peloton, said: “Vitality and Peloton share the same mission, which is to help people live healthier lives. Thousands of Vitality members have already enjoyed access to our best-in-class fitness and wellness content on the Peloton App and we’re excited to extend our partnership, making it easier for Vitality members to enjoy Peloton’s world-class at-home Connected Fitness products.”

Myles Hopper, Co-Founder of Mindful Chef, said: “We started Mindful Chef with one mission - to make healthy eating easy and everything we do revolves around this mission. From the suppliers & partners we work with to the ingredients we source and use in our recipes.  We’re delighted to partner with Vitality who share our values in helping people live healthier lifestyles.”

Rebecca Passmore, UK Managing Director at PureGym, said: “We are thrilled to be partnering with Vitality and bringing our low-cost, great quality gym offering to a new audience. The global health crisis has bought into perspective just how important it is to prioritise your physical and mental wellbeing. The accessible price point and the scale of our gym network will enable more Vitality members than ever before to start working out, earning points and getting rewarded.”

The addition of these offers and partners will further empower and incentivise Vitality members to take an active role in managing their own wellness and getting more active, which will support Vitality in delivery of its core purpose, to help make people healthier and enhance and protect their lives.
Today’s announcement also reaffirms Vitality’s unique Shared Value insurance model which uses the power of incentives, data and behavioural economics to make people healthier, creating value for the individuals, advisers, us as the insurer, alongside benefitting wider society.


Notes to editors
*Terms and conditions apply. Offer available to Health and Life members with Vitality Plus benefits.
**Terms and conditions apply. £10 applies to Vitality Plus members (Health and Life); £5 applies to Vitality Select members (Health, Life and Invest).
***Terms and conditions apply. 50% discount for Vitality Plus members (Health and Life); 40% discount for Vitality Select members (Health, Life and Invest).

For further information, please contact: 
[email protected]