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Tuesday 7 March 2017

Vitality joins BT Sport Industry Awards

Vitality has announced it will be the Official Wellness Partner of the BT Sport Industry Awards 2017.

In addition, Vitality will also be supporting the Outstanding Contribution to Sport Award. Past winners of the accolade include the Murray Family, AP McCoy, Paralympics GB and Sir Alex Ferguson.

Vitality is an innovative health and life insurance company whose core purpose is to help make people healthier. One of the ways it does this is by investing in sport as a way to inspire healthy behaviour. The company supports mass participation events such as VitalityMove, the Vitality Westminster Mile, Vitality London 10,000, and parkrun UK with Vitality.

As well as mass participation events, Vitality is also the Official Wellness Partner to a number of sports teams including Arsenal FC, AFC Bournemouth, Liverpool FC, Manchester City FC, England Rugby, Scottish Rugby, Welsh Rugby, ECB and England Netball. Vitality is the naming sponsor of AFC Bournemouth’s Vitality Stadium.

Neville Koopowitz, CEO, Vitality commented: “We believe athletes are powerful role models who help inspire people to actively engage in sport and live a healthy life, which is why we partner with leading sports figures, teams and events to help us share the Vitality message.

“We’re delighted to partner with the BT Sport Industry Awards and we look forward to celebrating the achievements of so many inspirational sportspeople at this great event.”

Nick Keller, chairman, Sport Industry Group said: “Vitality plays a key role in supporting active lifestyles, promoting health and wellbeing from elite to grassroots sports. It’s fantastic to see this commitment continue throughout the sector and we’re proud to welcome them as a partner of the BT Sport Industry Awards.”

The BT Sport Industry Awards is the industry’s most anticipated night of the year and welcomes key players from the sport industry and celebrities.

Taking place at Battersea Evolution on Thursday 27th April 2017.

BT is headline partner of the Awards, with Coutts, ESPN and EY official partners.