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Wednesday 14 March 2018 

Vitality teams up with Amazon to help people get healthy with the launch of Vitality Alexa Skill

Vitality today announces an exciting new collaboration with Amazon that encourages people to be more active and lead healthier lives from the comfort of their own home. Vitality Alexa Skill, available on Alexa-enabled devices such as Amazon Echo, Echo Dot and Echo Show, provides healthy living tips, recipes and workouts for those looking for fitness and wellbeing inspiration.

The Vitality Alexa Skill enables people to access the latest health and wellbeing content, making it even easier to maintain a fit and healthy lifestyle through small changes which can be implemented into everyday lives. People can also set up a Vitality Tip of the Day Flash Briefing skill to receive a daily tip to help inspire them to be healthier and happier. 

People can ask Alexa to: 

Give me a recipe: If you're in need of some #foodspiration, simply ask Alexa for a breakfast, lunch, dinner or dessert recipe.
Give me a healthy living tip: If it's a #healthylifestyle you're after, then these healthy eating, activity and positive wellbeing tips might nudge you in the right direction, one tip at a time.
Show me a workout: What's your #mondaymotivation? Why not ask Alexa for a workout to start off your week in the right way?

Nick Read, Commercial Director at Vitality, said: “We’re delighted to be teaming up with Amazon, one of the world’s most innovative brands, to help people improve their health and wellbeing. Implementing healthy habits at home can be challenging for some, so the launch of Vitality Alexa Skill is a great way to provide that little nudge to encourage healthy behaviour in an environment where people feel most comfortable.”

“The new Vitality skill offers a great way to get healthy hints and tips whenever you need them, using only your voice,” said Fabrice Rousseau, Director, Alexa Skills EU. “Just by asking Alexa, customers can get recipes, healthy eating tips, workout suggestions, and more—it’s a great example of how useful Alexa can be in your everyday life.”

Amazon’s Alexa ‘Skills’ are voice-driven capabilities that enhance the functionality of Alexa devices. Users can enable skills through the Alexa App or via the Amazon Skill Store online.

The Alexa App is available to download for free on Fire OS, Android and iOS. To enable the Vitality Alexa skill, open the Amazon Alexa App, visit ‘Skills’, search for Vitality and then tap ‘Enable Skill’.

ENDS