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Thursday 26 July 2018

Vitality announced as LCFC's new Official Wellness Partner

Vitality has announced it will be Leicester City Football Club's Official Wellness Partner for the new 2018/19 Premier League season.

The new partnership includes use of player imagery, in-stadium branding and a presence across the Club’s digital and social media platforms.

Vitality members and Leicester City fans will also have access to a number of club-related benefits, such as official merchandise, match tickets and the chance to experience match day packages at King Power Stadium.

Commenting on the deal, CEO of Vitality, Neville Koopowitz, said: “We’re delighted to begin this new partnership with Leicester City Football Club, which further extends our commitment to helping people live healthier lives through the power of sport. 

“Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health, and through collaboration with elite sporting institutions such as Leicester City Football Club, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices.”

Leicester City’s Commercial Director, Jonathan Gregory, said: “We are very pleased to welcome Vitality to Leicester City as our Official Wellness Partner. It is exciting to be working with an innovative company that shares our belief in the power of sport to inspire communities to lead a healthy lifestyle. We look forward to developing creative campaigns for our fans in the UK and around the world.”

The deal further expands the health and life insurer’s support of top-flight English football, as it already has partnerships in place with Arsenal, AFC Bournemouth, Chelsea and Liverpool.