Vitality partners with Newcastle United FCVitality has become the new Official Wellness Partner of Newcastle United Football Club.
The innovative insurance and investment company, which rewards its members for healthy lifestyle choices, will sponsor the First Team.
The new partnership includes the use of player imagery and appearances, in-stadium branding at domestic fixtures at St. James’ Park stadium, as well as a presence across Newcastle United’s digital and social media platforms.
It also gives Vitality members and Newcastle United FC fans access to a number of club-related benefits, such as official merchandise and match tickets at St James’ Park.
Commenting on the deal, Neville Koopowitz, CEO of Vitality, said: “We’re delighted to begin this new partnership with Newcastle United FC, which further extends our commitment to helping people live healthier lives through the power of sport. Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health, and through collaboration with elite sporting institutions such as Newcastle United, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices."
Newcastle United’s head of commercial, Dale Aitchison, added: “It’s a pleasure to welcome Vitality into Newcastle United’s family as Official Wellness Partner. Vitality have a proven track record within the insurance sector and we love their unique, innovative approach to incentivising healthier lifestyle choices. We are looking forward to working together on exciting new partnership campaigns that harness the collective power of our brands and inspire communities to lead a healthy life.”