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Vitality to create fully digital healthcare experience

23 June 2021
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Vitality to create fully digital healthcare experience, introduce suite of product enhancements and launch new Premier Consultant Panel to members later this summer

23 June 2021 – Vitality has today announced it is to make significant product enhancements over the coming months to deliver a fully digital healthcare experience for its members and empower them to more easily manage their care when they need it.

Care Hub, Vitality’s online platform where members can manage their healthcare needs, will soon allow members to initiate and receive immediate authorisation for treatment online, research an appropriate consultant and book an appointment directly through the portal. A new Consultant Finder tool will help members find the most appropriate clinician for their needs and select a consultant from Vitality’s new Premier Consultant Panel, should they wish.

Vitality’s new Premier Consultant Panel consists of thousands of consultants across a full range of specialities and regions, who have been invited to join based on an evaluation of more than 200 data points including treatment outcomes, clinical practice and efficiency measures from both private and NHS practice. Patients treated by Premier Consultants are shown, on average, to spend less time in hospital and suffer fewer complications that require them to be re-admitted.

The enhanced efficiency and improved outcomes of Premier Consultants enables Vitality to create a new Shared-Value-Insurance benefit for members with those choosing to see a Premier Consultant able to claim cashback1.

Vitality is also making a series of product enhancements including a new optical, dental and hearing cover option on insurance plans and has also updated its worldwide travel and emergency overseas medical expenses cover.

Dr Keith Klintworth, Group COO and Managing Director, VitalityHealth said: “The healthcare landscape is evolving faster than ever before. The pandemic has been a catalyst for the adoption of digital healthcare services and with it, individuals’ expectations in how they want to receive care have also now evolved.

“We are making a series of enhancements over the coming months to meet these changing needs and giving members the tools to navigate their care online from GP referral to consultant appointment.

“Our Premier Consultant Panel will provide members with the option to choose consultants that have been rigorously evaluated on more than 200 data points and are shown to deliver key outcomes which are indicative of quality and efficiency. This is good for our members and good for us as an insurer. And as an organisation that is rooted in the idea of shared-value, we’re committing to returning some of the value generated through more efficient care to members in the form of cashback.”


Notes to editors

(1) Premier Consultant cashback available to members on hospital list plans

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