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Friday 12 May 2017

 Vitality wins Women’s Sport Trust #BeAGameChanger Award 

Vitality has won the Sponsor Partner of the Year Award at the #BeAGameChanger Awards.

Hosted by the Women’s Sport Trust, the #BeAGameChanger Awards celebrates the organisations and individuals who are doing the most to progress and showcase women’s sport. 

Bringing together elite athletes, ground-breaking journalists, grassroots sports clubs and national governing bodies, the #BeAGameChanger Awards recognises a diverse range of talented individuals and projects that are helping to boost women’s sport.

The star-studded event, now in its third year, took place on Thursday 11 May at the Troxy in London.

Vitality is an innovative health and life insurance company whose core purpose is to help make people healthier and enhance and protect their lives. One of the ways it does this is by using sponsorship to amplify the message that small changes to a person’s daily lifestyle can have a profound impact in later life. Research by the health and life insurer has found just 150 minutes of exercise per week can extend a person’s life expectancy by up to three years*. 

In addition to working with sporting heroes including Dame Jessica Ennis-Hill and Ellie Simmonds, Vitality supports mass participation events such as VitalityMove, the Vitality Westminster Mile and parkrun UK with Vitality. The insurer is also the Official Wellness Partner to a number of sports teams including England Netball and is the naming sponsor of AFC Bournemouth’s Vitality Stadium.

Neville Koopowitz, CEO at Vitality, said: “We believe female athletes are powerful role models who help inspire women of all ages to actively engage in sport and live a healthy life, which is why we partner with leading sports figures, teams and events to help us share the Vitality message.

“We’re delighted to win the Sponsor Partner of the Year Award. The accolade highlights our dedication to recognising and celebrating the achievements of women in sport and we would like to thank everyone who voted for us.”

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Notes to editors

 *Analysis of 6,600 members over the course of 12 months using Vitality Age, the online assessment (questionnaire) that measures aspects of wellness, including exercise, nutrition and stress, to reveal members’ physical body age compared to their actual age. 

Women’s Sport Trust
Women’s Sport Trust raises the visibility and increases the impact of women’s sport through the promotion of diverse athlete role models, increasing media coverage and improving the funding landscape. We are a leading UK charity focused on using the power of sport to accelerate gender equality and stimulate social change.