VitalityLife announces new 'Vitality Lite' optionVitalityLife has widened access to its award-winning product range with the launch of Vitality Lite, which features significantly lower minimum monthly premiums.
The new offering is for customers who want a lower cost plan and who previously may not have considered Vitality because of the higher minimum premium.
The minimum premium for Vitality and Wellness Optimiser plans was £30pm (£40 joint life), however, with Vitality Lite this reduces to £8 or £10 depending on the type of policy. Vitality Lite will be available on all new policies below £30pm (£40 joint life), with a lower additional fee of £1.50 per person per month*.
Through Vitality Lite, policyholders can access a range of benefits that help them lead healthy lives, such as health screenings, stop smoking sessions, discounted activity trackers and selected health spa trips. They also get an upfront discount and have the opportunity to earn up to £125 cashback as an additional incentive to getting healthier.
Minimum premiums are now:
• Vitality Life Essentials Plan - £8pm
• Vitality Life Plan - £10pm
• Business Protection/Relevant Life Plan - £10pm
Deepak Jobanputra, Deputy CEO at VitalityLife, said: “Our market-leading Optimiser range has helped make our cover more affordable while encouraging members to lead a healthier life at the same time. We've seen huge success with these products, with 70% of our new business now Optimised.
“But we want to make our comprehensive cover more affordable and more accessible. So we’re reducing the minimum premium to encourage more customers to take up our Optimised products and to increase access to a range of Vitality benefits that help people get healthier.”
Head of Customer Care at LifeSearch, Emma Thomson, commented: “This is a positive move from Vitality. It will enable more people with smaller budgets to access their Optimiser products, and they can still benefit from a range of Vitality rewards that encourage healthy behaviours too. I’m sure this will appeal to many consumers looking for a combination of good coverage, added benefits and rewards for loyalty.”
Partners and benefits available for Vitality Lite members include:
Discounts on selected activity trackers
Allen Carr's Easyway to Stop Smoking programme