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Monday 24 September 2018 

New VitalityLife Risk tool helps advisers calculate benefits of a healthier lifestyle

VitalityLife has launched a quick and easy-to-use Risk Calculator designed to help advisers discuss the sensitive subject of a client experiencing a serious illness – or possibly dying – before retirement.

In less than a minute, the calculator will produce a personalised risk report based on age, gender and smoker status. This will show the percentage likelihood of being unable to work for one month or more through ill-health, the percentage likelihood of experiencing a serious illness and also the risk of dying. 

Furthermore, it also calculates how these percentages could improve should the client engage in a healthier lifestyle, such as the Healthy Living Programme offered by Vitality. 

As well as personal risk, the calculator can also assess business risk, which focuses on the business owner or key employees.

Deepak Jobanputra, Deputy CEO at VitalityLife, said: “By better understanding the risks, advisers can highlight the importance of having cover and make sure their clients have the appropriate financial protection in place. We want to be there to pay claims and provide support, but we also want to ensure our members enjoy the benefits of staying healthy too, whether they make a claim or not. This new tool helps emphasise the potentially very real difference a healthier lifestyle can make.”

Alan Knowles, Managing Director of Cura Financial Services, said: “The VitalityLife Risk Calculator is a simple, quick and effective tool for advisers. With a few basic questions we can show a client the risk of a serious event occurring to them. Using this information we can then highlight how such an event could impact the client and their family. VitalityLife also brings a new dimension to this type of tool by showing how much you can reduce this risk through healthy living.”

To view the new tool, visit VitalityLife Risk Calculator