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Active Rewards

Get a meal at itsu, on us

Get moving to choose a weekly discount at itsu. Plus, any freshly-made main meal, on us every 4 weeks when you keep moving.

Qualifying plans, minimum premiums, T&Cs apply

Collection of itsu dishes and items

Healthier has never tasted better

It’s sometimes hard to make the healthy choices when you’re always on the go. So let’s help make it easier – and tastier – for you.

When you earn points for getting active, you can pick the itsu reward in the Vitality UK app every week. And Vitality Plus members can keep moving to choose even more.

Choose a meal on us every 4 weeks when you hit a 4-week Streak of earning at least 12 activity points a week, for four weeks in a row. On top of this, you can get an additional 25% off a meal each month when you keep moving and Play weekly.

Depending on your plan, you could choose:

  • Weekly - 25% off any freshly-made main meal at itsu every week
  • Every 4 weeks - With Vitality Plus you can choose an itsu meal entirely on us, every 4 weeks when you hit a 4-week Streak
  • Monthly - And with Vitality Plus you can play weekly to choose 25% off a freshly made meal, every month

* Terms and conditions apply.

How do I get the itsu rewards?

It's easy. Get started in a few simple steps.

Your plan

Join Vitality

Buy a qualifying health or life insurance plan with us. Plans with Vitality Plus benefits can enjoy even more

Dial activity

Get moving

Track your everyday steps, gym visits and workouts with us. And make sure to sync them to our Vitality UK app

Weekly rewards

Get rewarded

If you earn 12 activity points in a week you can log into our app, pick itsu as your weekly reward and enjoy 25% off any freshly-made meal.

Dial Full activity

Unlock even more

Vitality Plus members can keep moving to unlock Streak Rewards and play for more, every month.

Time to choose your insurance plan

Select one of our qualifying insurance plans to be eligible for the itsu reward

Health insurance

Get fast access to private healthcare with our award-winning health cover. From as little as £1.45 a day 1.

You can enjoy the weekly itsu reward with any Health insurance plan, or trust scheme, including Vitality at Work plans and Vitality Health Lite.

But to enjoy the meal on us through Streak Rewards and the monthly discount, you’ll need one of the following Health insurance plans:

  • Personal health insurance (excluding Vitality Health Lite plans)
  • Business health insurance (excluding Vitality at Work plans and Vitality Essentials)
  • Corporate health insurance or trust scheme with Vitality Plus benefits

Life insurance

Protect yourself and your loved ones with our award-winning life cover. From as little as £5 a month.

You can enjoy the weekly itsu reward with any Life insurance plan with Vitality Select benefits.

But to enjoy the meal on us through Streak Rewards and the monthly discount, you’ll need a life insurance plan with:

  • Optimiser
  • A minimum monthly premium of £45 for single life plans, or £60 for joint life plans
  • A monthly fee of £5.50 per adult, to enjoy rewards
1 Price is based on the following criteria: a 30-year-old based in Peterborough, plan start date Sept 2025, Full Medical Underwriting, Consultant Select hospital option, £250 excess and £500 out-patient benefit and includes Insurance Premium Tax (IPT)
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Active Rewards

Get more for your healthy habits

Take your health to the next level with a wider range of rewards to choose from - all for staying healthy.

You’re able to unlock rewards for consistently getting active, like itsu meals, when you track weekly steps, workouts and gym visits and earn activity points week after week. Other rewards include cinema tickets, cashback on healthy food and more.

But that's not all, you could also get to:

  • Save over £2,000 a year2 - enjoy great savings from top brands and earn brilliant rewards for your healthy habits
  • Choose from more top brands than ever - explore rewards that motivate you to keep moving, including a range of brands
  • Live a healthier, longer life - up to five years longer actually, when you keep it up3
2 Annual saving based on a Vitality Plus member on Platinum status, and regular use of the weekly, 4-weekly and monthly Active Rewards, and a range of other partner benefits. For Vitality Select members, their annual saving is over £1,000 a year and this is based on them being on Platinum status, picking Caffè Nero and itsu weekly, and using a range of other partner benefits
3 Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates - Vitality study 2024.

itsu FAQs

There's other rewards for you to enjoy

Details correct as of December 2025.