Rewards for keeping healthy. Fancy it?
Join 2 million members who have our award-winning Health and Life insurance. You'll get rewards and discounts from top brands - to help you get healthier.
Vitality insurance rewards you for keeping healthy
Our Members received £99m worth of rewards and savings from the Vitality Programme in 20241
Terms and conditions, qualifying plans and minimum premiums apply to Vitality partner discounts and rewards. Details correct as of March 2026.
Here's how it works...
Choose your cover
Buy a qualifying Vitality Health or Life insurance plan - you can customise your cover you need. Get a quote online in minutes.
Get started
And once you're a member, download our Vitality UK app. It means you can manage you care and claims all from your smartphone.
Savings from day one
You could save hundreds a year on top brands. And enjoy even more rewards when you keep up healthy habits and earn Vitality points.
Help to get healthier
You'll get expert tools and tips, tailored to you. So that you can build healthy habits that stick.
And, here's why our members love Vitality
Me and Bagel walk to the office every day
...and I track my steps, which gets me points that I then spend on my weekly itsu
Get covered. Get rewarded.
Find the insurance cover that's right for you - and get a quote online, in minutes
Health insurance
Helps cover the cost of private healthcare, such as seeing a consultant or getting surgery
Life insurance
Provides a pay out to your loved ones if you pass away, become seriously ill or injured.
Still not sure?
Speak to our team. They'll answer any questions you have about our insurance products and rewards.
1 VitalityLife Claims and Shared Value Report 2025