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Life insurance with

50% off
Nuffield Health Gym Membership

Plus no joining fee. Offer valid until 29 February, certain plans and T&Cs apply*.

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Get fitter, feel healthier and enjoy big savings

Take out life insurance with Wellness Optimiser between the 1 January and 29 February and you'll get 50% off flexible monthly gym membership and no joining fee at Nuffield Health. Minimum monthly premiums and terms and conditions apply*.

As a member at Nuffield Health Fitness & Wellbeing Clubs you’ll get support with both your health and fitness. You’ll also get access to on-site personal trainers and physiotherapists, a wide range of group exercise classes, equipment to suit all fitness levels and, in most clubs, a pool.

Having the right footwear is key to enjoy physical activity to the full and to prevent injury. That's why we also partner with Runners Need to offer 50% off a pair of running shoes**.


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0808 252 3671

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How are we different from other insurance providers?

We are the first insurance company to reward people for healthy living. We aim to be best at what we do, offering comprehensive and 5-star Defaqto rated Life cover. We help you take a more active role in managing your own wellness, which can encourage you to develop healthy long-term habits. As well as improving and maintaining your long-term health, you can also keep your premiums low by improving your Vitality health status.


How do we reward you for being healthy?

The healthy living programme helps you improve your health – and saves you money at the same time. Measuring your daily fitness efforts can earn you Vitality activity rewards if your plan is eligible. By linking an eligible activity tracking device or app to your Vitality Profile, you can automatically start tracking your steps, running, swimming or cycling. The Vitality healthy living programme is available with a Vitality Optimiser or Wellness Optimiser.

Why choose VitalityLife?

  • A brand you can trust

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    In 2018, we paid out 99.8% of all life insurance claims. ~Vitality internal data, May 2019

  • 5-star Defaqto rated Cover

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    Our life cover, serious illness cover and income protection have all received 5-star Defaqto awards.

  • Discounts and rewards

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    We help you getting active and reward you for doing so. Discounts and rewards with brands like Virgin Active, Starbucks and Vue Cinema.

Apple Watch Offer

VitalityLife members get Apple Watch Series 5 from £159 upfront. Minimum monthly premiums and T&Cs apply. Any monthly payments you make will be between £0 and £10, depending on your level of activity. You’ll need to agree to a customer credit agreement (0% APR) and set up a variable Direct Debit for 24 months.

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*Minimum monthly premiums of £45 for a single plan and £60 for a joint plan. Available with Wellness Optimiser or Vitality Optimiser for an additional fee of £4.50 per month per person.

50% discount with selected VitalityLife plans available until 29.02.20 after which discount reverts to 40%. Minimum monthly premiums and terms and exclusions apply. Members must join Vitality between 01.01.20 and 29.02.20 inclusive and join a participating Virgin Active or Nuffield Health Fitness & Wellbeing club by 15.03.20 inclusive to benefit from the no joining fee offer and VitalityLife discount offer. Available on certain monthly gym membership plans only. Visit for all participating clubs.

Offer doesn’t apply to David Lloyd Clubs. Flexible Individual Platinum membership fees at selected David Lloyd Clubs. A joining fee of £60 will apply.

View the full gym terms and conditions.

**Offer applies to one pair of running sport shoes every year. Apple Watch Series 5

Offer applies to selected Apple Watch Series 5 and Apple Watch Nike Series 5 40 mm or 44 mm models only. Offer only available to members aged 18 or over. Not available in the Channel Islands. Eligibility for this offer is subject to financial circumstances and status. Upon a successful credit check you'll need to make an initial upfront payment which will vary depending on the model you choose to a maximum of £289. The maximum RRP of Apple Watch under this offer is £529.00.

For VitalityLife or VitalityInvest, you'll need to agree to a consumer credit agreement (0% APR) and set up a variable Direct Debit for 24 months. Your monthly payment will depend on tracking your level of activity in the previous month and could be between £0 and £10.00.

Minimum monthly premiums and terms and conditions apply.

If you are unable to maintain your payments the lender reserves the right to cancel your credit agreement. If you cancel your Vitality plan and have not completed your payments under the credit agreement, your credit agreement with the lender will continue under the terms of that agreement. VitalityLife and VitalityInvest are trading names of Vitality Corporate Services Limited, who for the purposes of this offer are acting as a credit broker only and not a lender. afforditNOW is a suite of lending products offered by PayBreak Limited, the exclusive lender. Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. Registered office at 3 More London Riverside, London, SE1 2AQ. Further terms and conditions apply. PayBreak Limited is authorised and regulated by the Financial Conduct Authority. Registered offices at Grosvenor House, 20 Barrington Road, Altrincham, WA14 1HB.

Details correct as of October 2019. View the full terms and conditions

View the full Apple Watch terms and conditions.