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Tuesday 11 April 2017

Paralympian swimmer and gold medallist Ellie Simmonds announced as Vitality Ambassador

Vitality today announces a partnership with Ellie Simmonds OBE, five times Paralympic gold medallist and British swimmer, who takes on the role of Vitality Ambassador. Ellie joins current Ambassadors Jessica Ennis-Hill, Maro Itoje, Joe Root and Jonny Wilkinson.

As a national sporting hero, Ellie will be using her passion for healthy living to inspire and motivate people to make positive changes to their health and wellbeing. In her role as a Vitality Ambassador, Ellie will also use her experience to offer practical advice to help people take achievable steps towards lifelong wellness.

Vitality partners with leading sports figures, teams and events to amplify the message that small changes to a person’s daily lifestyle can have a profound impact in later life. Research by the health and life insurer has found just 150 minutes of exercise per week can extend a person’s life expectancy by up to three years*. 

Ellie Simmonds OBE, British Paralympian Swimmer and Vitality Ambassador, said: “I’m proud to be joining Vitality as an Ambassador. Health and wellbeing is really important to me and I’m looking forward to helping and inspiring others to make positive lifestyle changes. I truly believe everyone should have the opportunity to live a healthier and happier life so I’m excited to work with Vitality alongside the other influential sporting Ambassadors.” 

Neville Koopowitz, CEO of Vitality, said: “We are delighted to welcome Ellie as an Ambassador. Ellie is an incredible young talent and already inspires many with her determination and focus. We look forward to working with her and sharing our collective passion for healthy living.” 


Notes to editors 

*Analysis of 6,600 members over the course of 12 months using Vitality Age, the online assessment (questionnaire) that measures aspects of wellness, including exercise, nutrition and stress, to reveal members’ physical body age compared to their actual age.