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Tuesday 26 September 2017

Vitality and Disney team up to help families get fit and healthy

Vitality and Disney today announce a new collaboration to encourage families to be more active and to live healthier lives. The agreement sees the launch of Vitality Healthy Kids inspired by Disney, which provides fun and engaging ways to help children be more physically active, eat better and develop healthy habits by using Disney characters as inspiration.

Through the programme, families can gain free access to the ’Vitality Kids Zone’, an online hub of exciting health and wellbeing content. For Vitality members, there will also be new incentives for families to lead healthier lifestyles, such as discounts at Disney Store and the chance to win Disneyland Paris experiences.

The collaboration is underpinned by Vitality’s ‘shared-value insurance’ model, which incentivises people to make healthy lifestyle choices for the benefit of both their own long-term health, and society as a whole. This is combined with Disney’s global healthy commitment, which since 2006 has aimed to inspire families to lead healthier lifestyles by making it simple and fun, using Disney’s stories and the strong connections children have with its characters.

The programme offers a number of exciting benefits and offers, including:

Exciting Disney character led health and wellbeing content – This will utilise Disney characters from the latest movies, such as Moana and Beauty and the Beast, and classics including Mickey Mouse and One Hundred and One Dalmatians. The content will include recipes, videos and interactive features that will focus on three key health and wellbeing areas: nutrition, physical activity and healthy habits. 

An optional health review assessment for Vitality members – A health review designed for parents to complete about their children. The health review assessment will provide useful feedback and advice on how to help kids develop healthy behaviours like improving their diets or cleaning their teeth twice a day. 

Rewards and prizes – Vitality members will be rewarded for healthy activity through discounts at the Disney Store. Members will also have the chance to enter competitions to win incredible prizes and experiences. 

Nick Read, Commercial Director at Vitality, said: “We’re delighted to be collaborating with Disney, one of the world’s most iconic family brands, on our shared mission to help kids and families lead healthier lives. The issues associated with unhealthy lifestyles apply to children as well as adults, which is why it’s so crucial to help those who are physically inactive and who have poor nutrition. Understanding that the habits created during childhood lay the foundation for habits in adulthood, and recognising the need to create a healthy family environment, is why this exciting collaboration is so important.”

Anna Hill, CMO of The Walt Disney Company UK and Ireland, said: “We know Disney stories and characters can help inspire children and families to live healthier lives. As part of Disney’s global healthy living commitment, since 2006 we have been creating ways to support families by making healthy living simple and fun. By working with Vitality we seek to inspire families further to opt for better choices, and believe this collaboration will help support healthier lifestyles.”

Vitality Healthy Kids inspired by Disney will launch in early 2018.