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Vitality provides discounts on multi-benefit plans through UnderwriteMe protection platform

10 April 2024

Vitality Income Protection now available on UnderwriteMe

Vitality has announced that VitalityLife multi-benefit discounts are now available on the UnderwriteMe Protection Platform, following the providers addition of its Income Protection cover to the platform.  
The addition of Vitality’s Income Protection cover this week sees the product joining the providers other life products, including Life and Serious Illness Cover, already live on the platform.   
With all three products now available to review and compare through the portal, advisers will automatically have any valid multi-benefit discounts applied when they select more than one product at a time. All of which will ensure they can review and source products with the fairest value for their clients, quickly and efficiently.   
As part of the rollout, the addition of Income Protection to the platform, will also support a range of short-term and full-term payment options, alongside a range of deferred periods. Vitality will also offer a seven-day deferred period for self-employed individuals. 
Justin Taurog, Managing Director, VitalityLife said “We are continually innovating our proposition and processes to ensure we are offering pioneering products, supporting advisers, and also providing comprehensive cover that suit the needs of today’s consumers.   
“With the ongoing cost of living crisis, income protection sales across the industry increased by 23% between 2022 and 2023, and for us this number was even higher at 40%. By adding our income protection to UnderwriteMe will be able to access the full range of VitalityLife solutions and access to a multi-benefit customer discount to provide their clients with a holistic solution to their protection needs and provide them with the best value.” 
Mark Cracknell, Commercial Director, UnderwriteMe said “UnderwriteMe are delighted to be extending our partnership with Vitality through the launch of Vitality’s Income Protection proposition on the Protection Platform. This is an important launch, as it provides advisers with multi-product flexibility with Vitality as a single insurer and extends the number of Income Protection products available through the Protection Platform.” 

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